Omnichannel Experience Lead - Oncology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Digital Lab Experience Lead (OEL) for Oncology serves as the primary point of contact to the Oncology BU, specifically Franchise A - translating brand priorities into actionable digital and omnichannel execution plans. Operating with a business‑first mindset, the OEL provides context, structure, and cross‑functional coordination to ensure seamless activation across Lab+ capabilities. This role plays a critical part in orchestrating high‑impact digital solutions, advancing omnichannel maturity, and ensuring cohesive ways of working across brand, Lab+, APEX, and partner teams.

The OEL maintains strategic presence in key Oncology forums (e.g., NM/RDDM, IBT, SP2), leads cross‑functional discussions, and ensures clarity in planning, prioritization, and Digital Lab budget strategy supporting brand objectives.

Key Responsibilities:

• Brand Relationship Management:
  • Act as a primary point of contact to Oncology Franchise A, and other BU teams as appropriate.
  • Build strong partnerships with Oncology brand teams in Franchise A, advising on digital and omnichannel opportunities.
  • Maintain a consistent role in key brand forums to guide business reviews and execution readiness.
  • Champion the brand’s priorities across Digital Lab+ while ensuring clear communication loops.
• Strategic Leadership:
  • Translate Oncology BU priorities into structured, actionable omni/digital briefs and execution roadmaps.
  • Partner with brand omnichannel strategy and alliance partners to lead the development and execution of digital commercial tactics aligned to brand objectives.
  • Partner with cross‑functional teams to refine workflows and end‑to‑end operating models.
  • Surface future needs and opportunities to evolve capabilities and customer experiences.
  • Provide context, strategy, and guidance to cross‑functional Lab+ teams.
  • Facilitate a high‑functioning Lab+ ecosystem through learnings and collaboration and sharing of best practices.
• Communication with Cross-Function Teams & Senior Marketing Leaders:
  • Communicate brand priorities, insights, and timelines to Digital Lab+ teams.
  • Lead strategic capability education sessions with brand teams where appropriate.
  • Elevate connection of Digital Lab contributions to brand outcomes.
• Financial Management:
  • Ensure clarity and transparency in Digital Lab budget planning and tracking.
  • Guide brand decision‑making by outlining resource requirements and efficiency opportunities.

Key Competencies:

• Strategic thinker with strong business acumen.
• Ability to work under pressure and manage multiple priorities effectively.
• Creative problem solver and innovator.
• Strong analytical skills with a focus on data-driven decision making.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• Minimum of 8-10 years in digital marketing or related experience
• Proven experience as an Experience Lead/ Account Lead or similar role in a digital or advertising agency
• Strong understanding of digital marketing, technology trends, and innovation processes.
• Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain client relationships
• Demonstrated ability to manage complex projects with cross-functional teams
• Experience in managing budgets and financial objectives

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors