Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management
AbbottAbout the role
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works on site at our Lake Forest, IL location. We are seeking a Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management which is a new role in the Infectious Diseases (ID) business unit, part of Abbott’s Rapid and Molecular Diagnostics Division (RMDx).
This is a key role on our Global Strategic Marketing Team, responsible for innovation to strengthen our overall portfolio and contribute to the continued growth of our rapid diagnostics business.
The Senior Global Marketing Manager will play a critical role in shaping the future of our diagnostic product portfolio. This individual will be responsible for driving the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.
What You’ll Work On
Drive the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.
Lead cross functional launch team, serving as the voice-of-the-customer and voice-of-the-business in development of a next-generation platform
Drive NPI (New Product Introduction) and GTM (Go to Market) processes and align stakeholders on TPP (Target Product Profile) requirements
Develop business cases to assess future innovations with cross-functional teams to validate technical and commercial feasibility
Conduct comprehensive market research to identify unmet needs, market trends, and competitive landscape.
Develop and execute product strategies that align with company objectives and market opportunities.
Work closely with R&D, clinical, regulatory, and commercial teams to ensure successful product development and launch.
Gather and analyze customer feedback to inform product development and ensure products meet customer needs.
Create detailed business cases for new product initiatives, including market analysis, financial projections, and risk assessments.
Develop go-to-market strategies and launch plans.
Communicate product vision, strategy, and progress to internal and external stakeholders.
Develop and implement comprehensive marketing plans to effectively achieve business goals.
Support key opinion leader (KOL) development initiatives for the business along with local commercial teams.
BASIC QUALIFICATIONS
Minimum 6+ years of experience in related field with 4.5+ years of product portfolio management.
BA/BS in Marketing, Business, Life Sciences, or a related field.
Demonstrated cross functional leadership skills
Strong business and financial acumen
Strong track record of launching successful products and robust understanding of upstream marketing be
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