Sr Director, Marketing Sciences – Integrated Insights Oncology

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

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Job Description
 

The US Oncology Integrated Insights’ Senior Director for Commercial Analytics & Forecasting is responsible for delivering accurate and timely forecasts, tracking performance, providing actionable business analytics and insights to Gilead’s US Oncology business unit, and to the Managed Markets Sales and Marketing teams, driving analytics innovation and integrating insights across the patient, prescriber, and payer landscapes. Leading a team of 7-10 professionals with 3-4 direct reports, the Senior Director of Commercial Analytics will report to the Executive Director of Oncology Integrated Insights and interact with senior and executive management.

This role requires leveraging a broad and deep skill set (functional expertise, therapeutic area knowledge, communication skills, leadership and influencing, and executive presence, to name a few) to help drive the success of work across a variety of key stakeholders – including business unit, brand and managed markets, marketing leads, peer functional leads, Commercial Operations, Finance, and executive leadership.

Specific responsibilities include:

Commercial Analytics:  Lead development of data-based insights to inform brand, franchise, and business unit strategy and execution. 

• Oversee, set agenda, and provide support and guidance for the team by:

• Collaborating with brand marketing leadership to establish an annual business analytics plan for each indication

• Leveraging data and analytics to develop deep insights into what is driving business and the reasons to inform brand strategy

• Conducting secondary data analytics projects to inform various business issues, including MD and patient segmentation, customer journey and treatment flow analytics, patient journey, managed markets analytics, etc.

• Performance reporting and diagnostics, including design and implementation of HQ-facing dashboards and reports

• Evaluating potential new secondary data sources and analytics methodologies to elevate the impact of business analytics continually

• Develop Marketing Mix models, socialize results including the ‘Whats and the Whys,’ and recommend optimal tactic spend

• Identify opportunities to integrate new capabilities from the AI/Predictive Analytics Lab

Forecasting: Lead development of the forecast, champion the communication of the same to the various stakeholders, and obtain buy-in

• Develop a robust and transparent forecast a