Director, Partner+ Marketing Co-Op

Company

Cox Automotive - USA

Job Family Group

Sales

Job Profile

Enterprise OEM Marketing Partnership Director - CAI

Management Level

Director

Flexible Work Option

Can work remotely anywhere in the specified country

Travel %

Yes, 50% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $150,700.00 - $251,100.00. The salary rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's experience. In addition to the salary range identified herein, this role is also eligible for an annual incentive/commission target of $125,000.00.

Job Description

The Director, Partner+ Marketing Co-Op (Listings Specialist) ensures the ongoing success of Cox Automotive OEM partners through the management of existing and new Listings Co-Op revenue. The position will be working with OEMs to identify new Co-Op opportunities, listing syndication, endorsements, and other strategic listing opportunities or partnerships with OEMs driving revenue growth.

This is a remote position, with a preference towards centrally located candidates.

In addition, the role will be tasked with maintaining and protecting the current Co-Op revenue for their assigned accounts ensuring the success of dealer listing products and T1 OEM listing partnerships. The individual in the role must excel at building valuable relationships at all levels of large client organizations and have a deep understanding of the Kelley Blue Book and Autotrader platforms. They must be able to proactively navigate a large, matrixed internal organization to help accomplish their assigned goals. These partnerships and sales are based on the development and growth of multi-level relationships at the OEM. High visibility and credibility for Cox Automotive within the automotive communities must be developed and maintained through ongoing participation, leadership, and contribution to the marketplace. This role is responsible for account oversight and direction, client relationship management, and is the single escalation point for all listing needs with our Cox Automotive clients. Primary responsibilities includes, 1) Understand the current product set and market to create Exclusive or Preferred packages for our OEM partners; 2) Scale new packages and product opportunities outside of current OEM’s that have an established Co-Op program; 3) Evaluate broader Cox Automotive opportunities listing opportunities including capability syndication or T1 website integrations.

What You’ll Do:

• Increase Co-Op eligibility of Cox Automotive Listings Products within the assigned brands by demonstrating how the value of Cox Auto’s solutions will align with the client’s business goals
• Responsible for selling new products for inclusion in OEM Dealer Marketing programs, leveraging the Challenger Sales Methodology to develop proposals that challenge our clients to think differently about what they value and how they measure value, fostering innovation and ongoing dialogue.
• Identify, qualify, and close new business opportunities by utilizing the Cox Automotive Sales Model Establish and foster relationships with key client stakeholders and position Cox Automotive as the industry leader Navigate cross departmental teams to create better capabilities within the current submission processes, reduce redundancies and promote Co-Op needs within the product prioritization queue for expansion of the business
• Enrich programs by establishing robust reporting and analytics to be shared in QBR’s with the client, securing Cox’s relevancy and value for the Co-Op solution set Partner with third parties like Ansira to position Cox as the top tier automotive partner and identify areas to increase efficiencies in our combined go to market and support plan
• Develop and maintain Co-Op documentation for each assigned brand to drive awareness and sales best practices across the organization to ensure an effective sales rollout of new Co-Op programs.
• Work collaboratively with Cox Automotive’s training and marketing departments to develop and iterate on resources/programs to drive knowledge share.
• Meet with the assigned Brand Pod teams on an ongoing basis to discuss program landscape, opportunities, risks, and ensure alignment across all stakeholders
• Work closely with Brand Specialists and Co-op Support Specialists on new projects and initiatives to remain compliant with the brand requirements.
• Track revenue potential for internal sales, product and executive leadership in terms of which products and services match client needs in order to help Cox Automotive forecast revenue
• This position is responsible for the entire sales cycle: iden