Sr. Manager, Product Marketing Strategy

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is looking for a creative, experienced, and passionate product marketer to join the Product Marketing team. As Senior Manager of Product Marketing, you will play a pivotal role in shaping the success of the platform. The ideal candidate has experience working cross-functionally to inform new product strategy and own feature positioning and messaging. They have a track record of leading go-to-market launches, integrated campaigns, and other marketing projects, taking qualitative and quantitative insights and turning them into compelling communications and value props.

Responsibilities

• Go-to-Market Campaigns:
  • Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Peacock holistically and for individual features.
  • Provide guidance and feedback on marketing campaign deliverables and creative, including performance & display media, in-app communication, app store optimization, social media, email marketing, and content marketing.
• Cross-functional Collaboration:
  • Build and manage relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. Provide connectivity between disciplines by seamlessly integrating brand messaging and principles into product launches and multi-channel campaigns.
• Product Marketing Leadership:
  • Own Peacock’s feature naming, positioning, and messaging and ensure its connection with every touchpoint across the campaign, launch and beyond.
  • Act as the internal champion to evangelize Product Marketing efforts across the organization, driving buy-in for strategic efforts and education for core learnings
• Insights-Led:
  • Represent the voice of Peacock consumers: Partner with consumer and product insights teams on audience and messaging research initiatives; apply qualitative and quantitative insights to address customer needs in marketing and product experience.
  • Be the leading internal expert on the competitive environment.
• Offer Campaigns:
  • Lead offer/pricing marketing campaigns, in collaboration with Demand Generation, brand marketing, Commerce product, and various additional cross-functional teams.

Qualifications

• Experience across product and marketing or product marketing roles
• Track record of leading cross-functional campaigns across digital and offline channels.
• Exceptional personal organization and project management abilities, with the abili