Manager, Marketing Growth & Communications

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees.  Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

Manager, Marketing Growth & Communications

ACCOUNTABILITY STATEMENT:

Responsible for managing all marketing and communication efforts related to VyStar’s growth initiatives, including merger and acquisitions, system conversions and adoption of new platforms. This encompasses all the stages of activities starting with planning the initial announcements internally and externally to executing transitions and supporting customer and employee adoption. Additionally, this role will project manage and oversee key marketing operations, compliance and risk processes and initiatives including leading the implementation of a Marketing AI roadmap, fostering internal adoption of AI technologies, organizing skill training and engaging across functional teams to integrate into organizational workflows.

Essential Functions

• Leads the creation, approvals and delivery of all employees, member, partner, and community communications for M&A projects, conversions, system conversions and platform adoptions.

• Develops repeatable M&A communications playbook that leverages key best practices from across the industry and learnings from past M&As projects spanning mergers, acquisitions and conversions.

• Partners and facilitates input, reviews, approvals, and delivery of key communications with Merger partner internal stakeholders and external teams to ensure alignment on communications strategies for growth initiatives.

• Oversees the creation and communication of the M&A communications project across internal and external partners.  Manages and monitors the M&A communication plan lifecycle, managing and monitoring milestones ensuring accurate and timely completion of assigned tasks and deliverables to internal and external stakeholders.

• Actively manages and participates in cross departmental M&A growth project workstreams to identify and address specific communication and marketing needs.

• Identify, document and oversee the Marketing team’s fulfillment of key compliance and risk processes. Support team training and tracking of key deliverables, ensure compliant processes in place across marketing campaigns and activities with easy to reference documentation for audits, support audit documentation/meetings and lead efforts to track and resolve audit findings.

• Responsible for managing and engaging, oversee the Marketing technology strategy and approach that supports improved effectiveness and productivity across the Marketing team. 

• Collaborates with leadership to develop and implement a Marketing AI roadmap and strategy, including identifying use cases, benefits, vendors and implementation milestones.

• Drives the internal adoption of AI tools and technologies, facilitating communication and training opportunities to all stakeholders.

• Manages and engages the appropriate marketing and outside resources/vendors to fulfill the M&A growth marketing and communication needs identified.

• Works closely with the Vice President, Communicators & Public Relations, the various business units, and interacts cross functionally with human resources, strategic initiatives, operations, lending, project management and other departments to develop and deliver effective internal and external M&A growth-related communications plans and deliverables.

• Identifies issues and consults with management and stakeholders to resolve. Escalates to appropriate parties for timely resolution.

• Creates and maintains employee and member-facing resources, such as dedicated websites, for mergers, platform adoptions, and growth initiatives.

• In partnership with agency, digital, and HR resources, sets up employee and new member websites for each merger.

• Sets measurable goals and targets across communications activities and reports results back to key stakeholders.

• Requires strict confidentiality - keeping safe and secure all information given to and developed for M&A and growth initiatives.

• Responsible for executing other special marketing projects not specific to M&A growth marketing and communications including member communications, advertising, merchandising, special events, trade shows, sponsorships and electronic messaging in branches and corporat