Senior Director, Global Paid Media

Job Requisition ID #

Position Overview

Autodesk's Digital Media Center (DMC) is a center of excellence that supports and advises internal stakeholders with digital media best practices to improve business outcomes. The organization operates like an in-house media agency, consisting of digital media planners, optimizers, analysts, and execution experts across paid search, organic search, display advertising, social media, in-product marketing, web content and new platforms. As a digital center of excellence, the team ensures that best practices and innovation are implemented across all activities. This role could be based anywhere in the US near an Autodesk office.

You will manage a team of 20+ within DMC and must align closely with our media planners and SEO teams to support holistic paid media and owned media activities. The mission of the Paid Media team is to ensure stakeholder satisfaction by aligning to goals and activating and reporting on digital media performance. You will be presenting actionable insights with performance improvement recommendations, designing experimentation test plans for optimal conversion, and evolving our in-house media capabilities to stay ahead of modern marketing technologies and strategies.

You will lead the strategy around how DMC scales to support an increasing number of internal stakeholders and increasing budgets. You will ensure tracking and measurement, and that ROAS and ROMI are improved.

This is a hybrid position that will report to the VP, Demand Generation.

Responsibilities

• Directly oversee all aspects of paid digital media execution and optimization, including managing the internal team, contractors and downstream agencies

• Manage large media partner relationships (I.e. Google, Facebook, LinkedIn)

• Track overall paid media success against KPIs and communicate results to broader team

• Review in-flight performance, ensuring teams are optimizing to targets and proposing changes based on performance

• Provide leadership in DMC, advocating for the most effective approaches to paid media activation

• Maintain alignment with marketing operations team (MOT) to ensure data accuracy and digital media optimization & performance is being evaluated properly

• Coordinate with stakeholders and DMC experts to ensure alignment on budgets, volume, quality and return goals

Minimum Qualifications

• 15+ years experience in paid media strategy and execution, in either an in-house or agency role

• Bachelor's, Master's or equivalent degree in marketing, communications or related field

• Experience managing large global teams of at least 25+

• Extensive knowledge of digital marketing channels across SEM, social, display and programmatic platforms, video streaming, etc. designed for brand-to-demand efforts

• Experience with multi-touch attribution and media mix modeling

• Direct experience with the predominant ad platforms including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc

• Experience with ad operations, media reporting and QA, including implementation of UTMs, ad serving and pixels

• An understanding of the evolving MarTech space in order to communicate and orchestrate complex campaigns across multiple channels

• Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)

• Experience establishing communication with many different groups and working collaboratively with people who are diverse in background and geography

• Passion for digital marketing and connecting stakeholders with a path to the most effective digital media approaches

• Preference for B2B experience but open to B2C depending on qualifications

• Agency experience a big plus

• Enterprise software and SaaS industry experience

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About Autodesk

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