Director, Audience Strategy (Remote)

Job Description

Epsilon, AdAge’s #1 Ranked U.S. Agency, is seeking a dynamic Director, Audience Strategy to work with Fortune 500 clients on strategy development leveraging audience data, customer insights, omni-channel experience, data capture and activation strategies, reporting, analytical projects, and research.

The ideal candidate will:

• Be a strong consulting and partner working on complex issues for enterprise and brand level clients in the CPG space.
• Play a key team role to:
  • Collaborate with clients to assess their needs and design customized audience strategy solutions that meet their unique requirements.
  • Collaborate with analytics team to develop data driven audiences through clustering, segmentation, and predictive models.
• Help clients think holistically for how data and technology can best support their marketing needs connecting category strategies down to the brand and retailer level.
• Uncover performance trends and unlock opportunities for improvement through recommended enhancements and plans.

Key Responsibilities:

• Working directly in Epsilon’s PeopleCloud platform this candidate will develop:
  • Audience and digital marketing strategies across category, brand, and retailer initiatives.
  • Definition of brand addressable audiences and campaign specific target variation
  • Data assessments and recommendations regarding available 1P, 2P and 3P data
  • Campaign and brand specific data acquisition and progressive profiling strategies emphasizing first party data utilization and activation across channels
• Strategic marketing planning roadmaps
  • Assess and recommend audience development and digital experience constructs, and communication strategies
  • Map existing and design new advertising and digital experiences based on data, insights and marketing technology capabilities
• Market insights and performance
  • Provide actionable data-driven consumer and market insights to design, develop, and deploy relevant CPG data-driven marketing strategies
  • Data-driven audience, media, digital program market research and competitive assessments
  • Work with analytics and data science to define performance metrics, marketing reports, executive dashboards, and measurement requirements
  • Implement effective test plans and learning agendas
  • Quickly learn, stay apprised of, and apply knowledge of, Epsilon's assets, tools, technology platforms and capabilities to client engagement
     
• Client interface: Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the cross-functional team. High-quality presentation, communication and idea articulation skills are necessary. Energetic, positive, ambitious, great listener, empathetic, curious, inquisitive.

Experience & Education:

• A minimum of 5-7 years of relevant professional experience
• Primary experience in audience development, data driven marketing and/or digital marketing
• Experience in consultative client engagements
• Experience designing, building, and leading audience and media-first marketing initiatives and campaigns
• Experience working in CDP’s, DSPs, clean rooms and audience platforms for onboarding and strategic use
• CPG experience
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
• Ability to manage multiple high-priority projects in a fast-paced setting 
• Bachelor’s degree required

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I:

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