Strategic Business Development Content Specialist (Part-Time)
Penn State UniversityAbout the role
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If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
JOB DESCRIPTION AND POSITION REQUIREMENTS
The Office of Research Business Development within the Office of the Senior Vice President for Research (OSVPR) is seeking a highly strategic marketing and business development content specialist to shape high-impact content that elevates Penn State’s research enterprise. This part-time position (10–20 hours per week) will support top-priority business development initiatives across OSVPR, including major new units such as the Penn State National Security Institute.
This role is centered on developing content that drives business development outcomes—attracting partners, donors, philanthropic investors, sponsors, and industry collaborators—while advancing Penn State’s visibility and competitiveness as a leading research institution.
Key Responsibilities-
- Develop high value, strategically aligned content that positions Penn State’s research strengths for industry partners, donors, sponsors, and philanthropic or strategic collaborators.
- Create marketing assets that enhance partner engagement, support fundraising and sponsorship strategies, and elevate the profile of emerging centers and strategic research initiatives.
- Translate research capabilities into clear value propositions designed to foster new partnerships and strategic alliances.
Market Research Integration & Trend Analysis-
- Apply market research and competitive intelligence insights to shape content that reflects current and emerging industry and philanthropic trends.
- Identify external drivers—such as shifting industry priorities, technology investment patterns, emerging market sectors, and partner demand signals—and embed these insights into Penn State’s strategic narratives.
- Use market intelligence to recommend new storylines, messaging priorities, or content opportunities that support business development and institutional growth.
Required Capabilities-
- Demonstrated expertise in strategic marketing, business development content creation and focused storytelling in research, technology, higher education, or innovation-driven environments.
- Strong ability to translate complex scientific or interdisciplinary information into clear, compelling narratives tailored to industry partners, donors, and sponsors.
- Skill in incorporating market research and trend data into content st
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