At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Senior Enterprise Growth Marketing Manager to help us architect a modern, enterprise-grade digital program. You will architect and own Webflow’s enterprise‑grade digital acquisition strategy and be responsible for designing, executing, and optimizing an always-on engine across SEM, SEO, paid social, CRO/UXO, and emerging AI‑powered channels that consistently generate qualified pipeline for our sales‑led motion.

This is a role for the hands‑on keyboard growth marketer who loves rolling up their sleeves to experiment in‑platform—yet can also zoom out to set a forward‑thinking strategy that keeps Webflow ahead of rapid digital and AI innovation.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $133,000 - $173,000
    • Zone B: $126,000 - $164,000
    • Zone C: $119,000 - $156,000
  • Canada (all figures cited below are in CAD and pertain to workers in Canada)
    • Zone A: 149,000 - 195,000
    • Zone B: 142,000 - 186,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Demand Generation

As a Senior Enterprise Growth Marketing Manager, you’ll … 

• Architect a modern digital growth engine spanning paid search, display, paid social, organic search, CRO/UXO, and AI‑driven channels to drive enterprise lead generation, qualification, and opportunity creation.
• Own channel strategy & execution with performance team partners: manage campaigns end‑to‑end—ad creation, landing page optimization, conversion rate testing, and budget pacing—to maximize ROAS and pipeline impact.
• Lead continuous experimentation: develop a rigorous test‑and‑learn roadmap (A/B, multivariate, generative‐AI‑assisted) that improves CPOpportunity, lowers CPL, and scales evergreen programs.
• Evaluate & deploy AI tools that streamline media buying, creative generation, bidding, reporting, and UX personalization; champion best practices across the team.
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to MQL, SAO (sales accepted opp), and revenue.
• Collaborate cross‑functionally with Performance Marketing, Marketing Ops, Web, Content, Design, Sales, and Product Marketing to ensure message‑to‑market fit, friction‑free hand‑offs, and full‑funnel alignment.
• Own channel budgets & forecasting, partnering with the Director of Demand Generation to model spend scenarios that maximize growth potential while meeting efficiency targets.
• Stay on the bleeding edge of digital and AI innovation—constantly scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Senior Enterprise Growth Marketing Manager if you: