Sr. Marketing Manager

WongDoody is looking for a results driven B2B Marketing Manager in NA. In this role, you will  support marketing operations and drive brand exposure, awareness, and demand for WongDoody across the globe. This person must excel at cross-functional collaboration with other business units and deliver high-quality work even under time constraints with attention to detail, strong organization skills, and great teamwork.  

The Senior Manager, Marketing, will support in executing brand marketing globally and support earned and owned media initiatives with project management and content development. Part producer, part marketer, part writer, part project manager, you will understand WongDoody's various design, marketing, strategy, and production offerings and capabilities. 

WHAT YOU'LL DO

General:

• Work to create, support, and manage Wongdoody’s overall marketing strategy, with the goal of increasing the impact and reach of our brand, generating more leads and helping Wongdoody win more work. Audiences to be reached are external clients and internal Infosys sales teams.
• Collaborate and work closely with business development and client partner teams to support marketing initiatives and sales enablement strategies as needed.
• Manage project activities and ensure tasks are completed appropriately, deadlines are met and updates are provided. Tasks include developing project briefs, status check-ins, team and stakeholder reviews, debriefs, etc. We will want all your attention to detail in play here to keep multiple teams on track.
• Collaborate with sales and executive teams globally to provide project updates and support
• Manage and optimize marketing budgets ensuring efficient spend and maximum ROI.
• Lead the execution of the global awards strategy; identify awards, track submission deadlines, manage entry budgets, evaluate entry criteria, work with account teams to draft and submit award entries. Promote award wins.
• Support the global team with regular content updates on wongdoody.com

Campaign Management and Performance:

• Develop, implement and optimize integrated B2B marketing campaigns across various digital channels.
• Define target audiences, campaign objectives, messaging and measurable KPI’s for all marketing initiatives (MQL’s, SQL’s, CPL, ROI)
• Manage marketing automation platforms (e.g. Hubspot, Pardot) for lead nurturing and campaign execution, leveraging automation for efficiency and personalization.
• Build and maintain a permission-based list of prospects and clients and send appropriate e-mailings.

Content

• Create content in support of the content strategy and our thought leadership requirements.
• Create a wide range of compelling marketing content including:
  • Website content and landing pages
  • Intranet content and landing pages
  • Case studies and success stories
  • White papers
  • Webinar presentations
  • Email marketing content and newsletters
  • Social media content and campaigns
  • Content for internal platforms and sales communication
• Coordinate content development with subject matter experts
• Manage content calendars and workflows to ensure timely delivery

Events

• Identify earned and paid speaking opportunities at industry events
• Identify earned speaking opportunities at internal events
• Plan, organize and execute in-person and virtual B2B events for clients and internal sales teams
• Develop strategies for lead capture and nurture.
• Manage event logistics, event content creation and track event ROI and effectiveness.

 

WHAT YOU'RE LIKE

• Self-starter mentality and hands-on/DIY work ethic 
• Proactive problem solver 
• Confidence to engage and support senior staff
• Excellent interpersonal and relationship-building skills
• Someone with a sense of humor

WHAT YOU'VE GOT

• Bachelors degree
• 8+ years of professional experience in marketing, or similar role in technology, consulting and/or B2B marketing
• Proficiency in a wide range of owned/earned media channels 
• Excellent project management skills and ability to stay organized
• Experience driving results in a cross-functional capacity globally.
• Excellent written communication and storytelling skills.
• Proficiency with marketing platforms (e.g. Salesforce, Canva, Adobe Express, Campaign Monitor, Pardot, Hubspot, Webflow, Wordpress etc)
• Track record of managing multiple projects simultaneously.
• Experience working with global teams and representing multiple regions

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