Senior Manager, Marketing Planning And Strategy, Home

Position Summary...

As the Senior Manager of Home Marketing, you will lead the marketing strategy, planning and execution for the Home category, both in stores and online. You will drive all Home campaigns and marketing activations, including brand launches. You will partner with merchant, site ops and editorial teams to identify and drive business priorities. You will oversee campaigns and seasonal messaging across marketing channels including influencers, content, display & paid social, CRM, Home Page, and Brand Social.

We are looking for a highly analytical, creative, and strategic marketer who has a proven track record in driving revenue growth and is able to jump in and make an immediate impact. You will report to the Group Director, Marketing Planning and Strategy.

This is not a remote role. The hired associate is required to work from either our Bentonville, AR or Hoboken, NJ office.

What you'll do...

• Lead retail marketing team dedicated to Home and direct team priorities. Partner with Editorial, Site Operations, Media and Creative teams to develop stories that support the merchant priorities; and work with merchants and Marketplace team to synthesize and prioritize quarterly stories
• Lead brand launches and campaigns to support strategic national and private brands
• Partner with leaders across the marketing team to ensure successful representation and integration of stories and priorities into cross category enterprise campaigns. Act as champion for Home across all teams
• Identify areas of opportunity to acquire new customers and drive perception change for Walmart Home. Act as a thought leader with the Home VP merchants to grow their businesses. Utilize your analytic skills to understand the LTV of customers by campaign, brand and media tactics
• Partner with Site Ops to lead and impact the digital marketing performance forecast
• Partner with creative to drive a consistent and elevated look and feel for Walmart Home across all marketing channels and develop breakthrough creative assets

What you’ll bring:

• 8+ years in digital and strategic marketing. Ecommerce experience a must.
• Knowledge of marketing disciplines: acquisition, retention, brand, media, creative, content marketing and partnerships. Knowledge of and interest in ecommerce customer behavior, retail, and Home in particular.
• Excellent executive level communication and presentation skills; ability to interact with internal and external senior leadership (SVP and above)
• Deep performance marketing knowledge including analytics and familiarity of attribution modeling (i.e. LTA / MTA / MMM)
• Proven leadership and experience working and influencing cross functional teams.
• Very strong analytic skills. Ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.
• Sharp creative eye, experience testing messaging and creative.
• Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
  experience in marketing or related field.

About You

You are a seasoned marketer, savvy in both brand strategy and digital marketing. You have deep knowledge of and passion for retail, e-commerce and the Home category. You are customer obsessed. You enjoy working collaboratively to create a vision and rally teams around it. You have a deep understanding of various marketing levers and how to use them to drive customer lifetime value. Y