Director, Regional Integrated Marketing

At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. 

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

Leads a dynamic portfolio of work and serves as a strategic advisor to ensure successful execution of priority integrated marketing efforts. Develops, executes and manages promotional strategies and tactics to support mission and revenue priority activities, driving community relevance, storytelling and local lead generation. Provides strategic counsel to regional and departments, including conceptualizing strategies, partnering on teams to develop action plans, participating in integrated planning, removing barriers and enabling execution to bring those strategies to fruition. Advances the Society's mission, goals and objectives by raising market awareness and understanding of how the Society makes an impact in the fight against cancer.

***This is a remote role; however, the ideal candidate would be based out of the Philadelphia area. Candidates residing in south and central New Jersey, northern Delaware, and southeastern Pennsylvania are best***

MAJOR RESPONSIBILITIES

• Conceptualizes, leads and executes region specific mission and revenue campaigns that drive community relevance with an emphasis on innovative social media and digital promotion strategies consistent with other area business and communications plans.
• High level media relationship stewardship and major market integration (local and regional media partnerships and targeted media relations).
• Proactively leads media relations efforts in the Philadelphia media market and is accountable for consistently delivering high-quality earned media results that maintain and expand the American Cancer Society’s media presence, reputation, relevance, and mission impact.
• Arranges and monitors media interviews with ACS executive leadership, staff, and volunteer experts and liaises with media outlet to fulfill needed ACS assets.
• Writes and edits communications materials (i.e., press releases, pitches, blogs, media advisories, media partnership proposals, social media posts, op-eds, letters to the editor, talking points, speeches, and guest editorials, etc.) in support of ACS objectives.
• Maintains current knowledge and awareness of mission support and mission delivery strategies and current policies and positions by working collaboratively with Communications & Marketing regional/national colleagues.
• Tracks and reports media interaction results and trends.
• Participates in media training of ACS staff and volunteers as needed.
• Provides analysis/ROI of efforts as needed/appropriate.
• Analyzes marketing strategies, market penetration, share of voice, etc. to determine ROI and inform future planning with a focus on local lead generation.
• Reports findings and recommendations to market and Region leadership.
• Leads and manages an integrated digital and social presence within a region, including social strategy, content creation, storytelling and digital promotions to drive and enhance regional results.
• Ensures alignment of strategies with the Society's global headquarters goals and objectives across local social and digital promotions.
• Serves as a cross-functional marketing advisor focused on lead generation for high impact/priority activities and opportunities within the region.
• Leads marketing communications efforts for an assigned product line, marketing area of expertise or major media market within the region.
• Works collaboratively on nationwide, cross-region strategy teams for assigned product lines and major markets.
• Maintains a keen sense of Society information and news to support market activities.
• Models and fosters behavior that establishes a culture that values the staff/volunteer partnership, and is consistent with the values, goals, and objectives of the Society to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission.
• Accountable for integration across Development, Cancer Control and ACS CAN teams.
• Ensures that marketing strategies reflect the diversity of the communities served by the region and creates and reinforces an environment of inclusion. Trains/supports local promotions volunteers as