Performance Marketing, Associate Director

AT A GLANCE

As an Associate Director of Performance Marketing, you will help us define strategy and execute operations for paid performance marketing channels for our online health platform.  In this role, you’ll need to both think strategically to define team vision 12+ months out and act tactically alongside your team to deliver performance on a daily basis. You’ll be responsible for identifying new opportunities to deliver revenue and instilling data-driven production practices.  This position will work closely with cross-functional teams and business stakeholders to ensure campaigns will deliver on core business growth objectives.  Success in this role will include effectively driving the development of a team of direct reports.  

What You’ll Do

• Collaborate with business stakeholders to define go-to-market strategies in paid performance marketing channels for RVO portfolio brands.
• Own performance marketing operations, accountable for P&L outcomes and account production deliverables.
• Manage a team of associates and senior associates with learning and development of both technical marketing skills and general business acumen as a core focus.
• Identify, design, and deliver opportunities for account growth and optimization, leveraging data and analytics to build a compelling business case.
• Use paid media insights & opportunities to collaborate cross-functionally with product, lifecycle, and site experience teams to improve yield beyond levers that can be pulled in media platforms. 

What We’re Looking For

• 4+ years of experience with an established track record meeting performance goals in a high-rigor paid media performance marketing environment.
• People management experience required
• Experience in Google Ads, Microsoft Advertising, Meta for Business. Experience with Google Shopping, display, and native advertising is a plus. 
• Comfort with Excel, pivot tables, and standard formulas. Familiarity with Tableau, Adobe Analytics is a plus.
• Strong interpersonal skills and a team player. Reliable communication skills, both written and verbal. Comfort generating buy-in with executive leadership.
• Analytically-minded with a passion for marketing. Self-starter with willingness to drive the business forward and take ownership of tasks, tactics, and strategy. Flexibility with evolving strategy a must.
• Strong writing and organizational skills, ability to manage multiple priorities, project and team management experience. 

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $105,000 - $145,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reas