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Sr. Sales Enablement Manager

PitchBook Data
New York City, United Statesfull_timeVerifiedPosted 11 Jul 2023
💰 $212,750/yr($118,450/yr$212,750/yr)

About the role

At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

 

About the Role:

Sales Enablement is a function under the broader team of Field Marketing and an integral part of the Revenue Marketing organization. This broader organization at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

The Sales Enablement team provides Sales and Customer Success leaders and reps with the insights, learning materials, content and resources to help them drive growth, retention and expansion. As a function within this team, the Sales enablement team partners with the broader Marketing team to take materials, messaging and playbooks and work hand in hand with Sales and Customer Success reps to personalize, prioritize, use and activate full-funnel and convert pipeline. This role is responsible for developing and deploying field initiatives that enable customer-facing teams to execute the core functions of their jobs more effectively, especially as it relates to growth, retention and expansion. Success is measured by full-funnel conversions and pipeline acceleration. This is a hybrid position with the expectation of 3 days a week onsite in our New York office.

 

Primary Job Responsibilities:

  • Work hand in hand with Sales and Customer Success reps to understand their pain points, funnel gaps and path to revenue opportunities
  • Work with Sales and Customer Success teams to develop, execute, optimize and assess enablement program
  • Understand Sales Enablement priorities and content queue, providing feedback from teams on how they are being utilized or not when it comes to field usage
  • Determine and prioritize pipeline opportunities with Sales and Customer Success stakeholders
  • Communicate a plan of action to help drive lead and demo conversions to stakeholders
  • Build a trusted relationship with Sales and Customer Success teams, not being afraid to roll up your sleeves and partner with them on the ground floor to understand our customer, test messaging and playbooks and continually push sales-led touchpoints throughout the funnel
  • Manage sales messaging creation, mentoring team of copywriters to hone in on various messaging tactics to use across various lead and customer types; test and learn to help scale Sales team with copy that works to accelerate conversions
  • Define, develop, measure and communicate performance data to understand the business impact of field efforts and incorporate learnings to continuously iterate on the field activation strategy
  • Serve as a communication channel for marketing to ensure Sales and Customer Success teams have the right information at the right time, both for their own education and for prospect and client education
  • Build and maintain close partnerships with the Marketing team (Campaigns, Demand Gen, Sales Enablement, Customer Insights, Marketing Ops, Content Strategy and more) as well as Product, Sales and Customer Success to develop strategies that support shared goals around customer usage, revenue generation and more
  • Utilize data-driven decision making to influence future enablement strategies; continually dive into analytics for learning and optimization opportunities
  • Monitor industry trends and stay up to date on new technology and techniques
  • Support the vision and values of the company through role modeling and encouraging desired behaviors
  • Participate in various company initiatives and projects as requested

 

Skills and Qualifications:

  • Bachelor’s degree or equivalent work experience
  • 5+ years of business-to-business marketing experience, SaaS preferred, in sales enablem

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PitchBook Data

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