Senior Manager, Analytics

Who we are & what we do: 

Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.  

Growth is the defining characteristic of successful organisation and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits that are above the industry average. We deliver: 

• Data strategy, harmonization, and visualization. 

• Advanced analytics and modelling, including MMM, attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, war gaming and forecasting. 

• High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.  

At Gain Theory, we love accelerating growth for ambitious brands and people. As a Gain Theorist, you will need to demonstrate behaviours which support our values.  

Our values are: Be Curious, Be Positive, Act with Consideration and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value  

What you’ll do 

You will be expected to work across a set of clients and support Directors & Partners by taking ownership of a project delivery from start to finish including: 

• Deliver robust analytics outputs that meet statistical requirements and make business sense.  

• Deliver a project on time to Gain Theory's high standards. Manage a project effectively to ensure that revenue targets are met, and profit margins are not compromised.  

• Leading and developing a team of analysts. Provide clear, direct and supportive feedback. 

• Presentation building and actionable insight generation.  
• Identify cross-sell and up-sell opportunities.  
• Develop relationships with counterpart’s client and agency side and be an externally facing ambassador for the Gain Theory brand.   
• Take on additional tasks, examples of these are: creating marketing content, developing products & services, and supporting the development of Gain Theory analysts. 

 

Key Characteristics 

A successful candidate must be able to demonstrate evidence of a high degree curiosity and investigation into why things work in a particular way. This might include desk research on a particular topic or deep focus on a recent client assignment. If selected for interview, candidate must be prepared to talk on a particular topic within the realms of analytics or business questions that we typically answer that they are passionate about. Examples might be “Why is my base my base?”, “What is the long-term effect of my marketing and why?”, “Dealing with uncertainty and building in foresight”, etc.  

Key responsibilities include: 

Working with data: Data extraction and manipulation, data analysis and validation, batch files, programming 

• Take responsibility for or manage data collection including preparation and sending of data requests to clients and agencies. 

• Oversee junior team members dealing with incoming data feeds.   

• Check data for accuracy and oversee the creation of data validation documents. 

• Coordinate data questions with the client and solve data discrepancies found. 
• Able to use codes written by others to manipulate data. 

Building Models: Model building, validation and signing off, media optimisation<