Sr. Product Marketing Manager, Reading Subscriptions, Kindle Unlimited

Our mission is to inspire readers by making it easy to read more and get more out of reading. Do you want to be part of Amazon’s founding business and work on transforming how customers read? Come join the team that started it all!

The Reading Subscriptions team is responsible for Kindle Unlimited, Amazon’s digital reading subscription which offers members all over the world access to millions of titles across eBooks, audiobooks, comics, magazines, and more, and Prime Reading, the flagship reading benefit for Prime customers.

We are looking for an innovative, entrepreneurial, creative and data-driven Sr. Product Marketing Manager to lead customer engagement. This is a high impact role that directly influences the growth of Reading Subscriptions.

Our growth requires a leader who has a true “owner” mentality, thrives on breaking down and solving complex problems and brings a relentless focus to getting things done. We are seeking someone who is creative, data driven, highly analytical, customer-obsessed, and excels at earning trust with stakeholders. The ideal candidate will have a passion for ensuring customers get the most out of their subscription, take ownership of the business, and be comfortable driving a mix of strategy through to the brass tacks of execution.


Key job responsibilities
• Lead and drive engagement for Kindle Unlimited, from early life and onboarding to retention through retention.
• Grow the business by increasing subscriber retention. Align our Marketing, Product, Selection and Tech teams to best drive service growth.
• Lead a global, cross-functional set of stakeholders across marketing, product, finance and partner teams to develop the engagement plan, then oversee the inputs required to hit/exceed the plan
• Define experimentation roadmap, regularly optimizing programs based on learnings
• Inform and influence product roadmap
• Develop and analyze engagement KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
• Establish vision, goals, and key KPIs for success, and report on progress and path to green
• Be the subject matter expert on outbound for the Kindle Unlimited team


About the team
The Sr. Product Marketing Manager will be part of the Reading Subscriptions Global Marketing Team. As part of this team, you will drive subscriber engagement. The Reading Subscriptions Marketing team looks to strikes a balance between scaled, customer-obsessed, data-driven decision making and nimbleness with a bias for action. We are collaborative in nature, and firm believers in working hard, having fun and teamwork.

Basic Qualifications

- 7+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience using data and metrics to drive improvements
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience with customer segmentation, profiling, and targeting
- Experience working cross functionally with tech and non-tech teams
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
- Experience with analytical tools and ability to dive deep into metrics and reporting
- Experience delivering results by partnering with and influencing others

Preferred Qualifications

- Bachelor's degree
- Experience working in a fast-paced and highly cross-functional organization
- Can communicate effectively with all levels of the organization
- Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
- Think long term; experience in making strategic trade-offs to accelerate business growth
- A passion for Books and reading

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary dependi