Brand Manager

Position: Brand Manager

Reports to: Marketing and Communications Lead

Compensation*: Competitive starting salary $95,900 – $122,800 commensurate with skills and experience, Full Pay Range: $95,900 – $149,700

Employment Classification: Exempt, Full-Time

Anticipated Start Date: As soon as possible, position is open until filled

Office Location: Portland Metro Area, Oregon, USA

BACKGROUND

About Energy Trust of Oregon

Energy Trust of Oregon is an independent nonprofit organization dedicated to energy efficiency and renewable energy development. We serve Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista, and SW Washington customers of NW Natural. Year over year Energy Trust is recognized as one of the 100 Best Nonprofits to Work For in Oregon.

Our Vision

Clean, affordable energy for everyone.

Our Commitment to Diversity

We recognize the lack of diversity in our industry, and we actively seek to address it with our hiring and retention practices as well as our values. We believe every person and their lived experience is integral to building a vibrant culture and delivering effective services to all customers we serve. We are committed to the principles of diversity, equity and inclusion, and we encourage candidates with diverse backgrounds and experience to apply.

Our Location

Energy Trust provides for a range of work location options, including remote, hybrid and in-office work. This position will represent Energy Trust in public settings and potentially at community events. We are open to candidates who live throughout Oregon and Washington. The Brand Manager would be expected to report to the office on a quarterly basis, at minimum.

What We’re Looking For:

 The Brand Manager works closely with Communications and Customer Service

 (CCS) leadership, communications, customer experience, outreach and program marketing teams to establish and enhance brand recognition and trust among the customers and communities we serve. They provide strategic direction and regular guidance to staff working on activities that represent the brand at all touchpoints in the customer journey. 

The person in this role is responsible for growing and maintaining Energy Trust’s brand identity by overseeing all aspects of marketing related to the brand, including market research, strategy development, brand position analysis, campaign execution and brand messaging, to ensure consistent customer perception and to provide a foundation of awareness and trust that enables effective outreach, program marketing campaigns and other activities. The Brand Manager may also serve as a subject matter expert on special initiatives or projects and is responsible for collaborating and aligning strategies and activities with Energy Trust’s program marketing team, who are responsible for leading B2C and B2B marketing strategies and campaigns.

This individual reports to the Communications and Marketing Lead - CCS

This position is expected to report to the Portland office quarterly at a minimum for all staff and other in-person meetings. 

What You’ll Do:

• Own the development of brand differentiation strategies, brand positioning, brand stories, brand messaging and brand campaigns based on a deep understanding of the organization, specific and differentiated audiences, and the energy efficiency and renewable energy marketplace in Oregon. 

• Lead internal brand team to implement brand strategies and produce mission-driven content that effectively delivers results. 

• Develop and oversee creative and media buying scopes, budgets and contracts for all contracted brand marketing work. 

• Manage and enforce compliance with brand guidelines across all media, materials, and channels, including development and delivery of brand training materials. 

• Support the CCS outreach team through the development of community-specific brand content and coordination and delivery of branded event experiences. 

• Scope, monitor and apply consumer insights and market intelligence to identify brand opportunities and gaps and develop campaigns.  

• Analyze and optimize brand performance across all marketing channels. 

• Continue to expand Energy Trust’s relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices. 

• Support public relations strategy for Energy Trust’s brand efforts and collaborate with the program marketing team for