Associate Director, Paid Media

ASSOCIATE DIRECTOR, PAID MEDIA 

Reports to: Director, Paid Media

Location: Washington, DC (Hybrid)

Status: Full-time; Exempt his position is included in a union-represented collective bargaining unit; specific employment terms and conditions are subject to labor-management negotiations and a potential Collective Bargaining Agreement. 

Salary Range: $85,000 - $91,000
 

Our Commitment to Diversity, Equity, and Inclusion

We value diversity and inclusion and are committed to creating an environment where people from all backgrounds can participate, grow, and succeed in our organization. We believe we have a duty to use our power and privilege to contribute to transformational change to ensure our government is working for everyone and that all families have a fair shot. 

About The Hub 

Launched in 2016, The Hub Project is a nonprofit effort made up of a growing team of communications, research, and organizing experts with extensive experience in campaign strategy, digital, polling, and analytics. We believe in a country where everyone has the opportunity to succeed in order economy and participate in our democracy. We make that vision a reality by partnering with advocacy groups, bringing surge capacity and coordination to building innovative and effective campaigns.

Position Summary

The Hub Project is looking to add an Associate Director of Paid Media to our economy campaigns team. The Associate Director of Paid Media will  develop innovative, strategic, and effective paid media programs for our campaigns that advocate for an economy that works for everyone. In this role, you will be responsible for working with the program’s internal teams and external media vendors to manage the development, production, creative feedback process, and release of our paid media programs and manage workflows across a variety of projects.

As Associate Director of Paid Media, you’ll:

• Manage external paid media vendors and consultants (such as TV, radio, direct mail, digital) to design and execute successful, integrated paid media campaigns across media channels.
• Coordinate and collaborate with internal teams and external partners to align on audience targeting and messaging and track and manage creative approvals processes for paid campaigns.
• Advise internal project teams on long-term paid media strategy and execution.
• Work with consultants and Hub staff to launch new paid programming, including recruitment for shoots, media plan development, and planning approval timelines.
• Manage the implementation of low-dollar paid advertising to garner earned media attention.
• Analyze and track paid media performance and help create reports for internal and external stakeholders.
• Work with the finance team and external vendors to ensure that paid media invoices are accurate, paid on time, and in alignment with overall media plans.
• Own communication and relationships with external consultants, partners, and internal staff to guide and accomplish project objectives.
• Keep a pulse on the latest trends and best practices for paid media and find innovative ways to integrate them into our campaigns.
• Perform other duties as assigned.

About you:

• You have 5-7 years of relevant work experience, with a preference for 2-4 years spent on a political campaign, within an advocacy organization, or at a public affairs or media firm.
• You are committed to a just and inclusive economy that delivers opportunity and dignity to all Americans and passionate about preserving and strengthening our democracy.
• You thrive on managing projects with many stakeholders and moving pieces, and are able to creatively distill and organize feedback to achieve our overarching goals.
• You think ahead on projects to anticipate potential problems or roadblocks before they happen and adjust your planning accordingly.  
• You