Sr. Director, Product Marketing

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Sr. Director Product Marketing in our Emergency Cardiovascular Care (ECC) department based out of our National Center office in Dallas, TX!  This position can be home based.

We are on a mission to empower and enable laypeople to act and increase survival when emergencies happen; you are a change agent in this work. Working closely with the National VP of Sales & Marketing, lead design, implementation and reimagination of the American Heart Association’s lay-responder product portfolio and overarching strategy to double the survival from out of hospital cardiac arrest by 2030 through increasing layperson (bystander) response. The expectation of this exciting role is to guide product development, build seamless go-to-market plans, and direct corresponding marketing campaigns across an array of products to the corporate and community markets. Leading an internal team, you will substantially grow the portfolio’s market share and reinforce our brand position as the premier quality training solution in-market. Collaborate across key internal teams and external partners to develop, and execute impactful end-to-end multi-channel marketing campaigns to our B2B Training Network. The right leader will have a knack for balancing the cache of established legacy products and brand equity with new market disruptors and product innovation.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Responsible for marketing strategic plan to achieve $50M annual revenue goal via product sales and royalties. Coordinates with National and Regional Corporate Relations and Mission Advancement to support CPR sponsorships, increase sponsor engagement and training outcomes.
• Create a meaningful portfolio strategy to drive lay-responder training to result in an increase in layperson response on OHCA. Manages supporting Marketing budget.
• Develop and execute multichannel campaigns, including: email campaigns, paid media, alliances, earned placement, print, owned Social, events (including tradeshows and community/alliance activations), B2B Training Network, and via AHA’s internal Regional stakeholder/grassroots network.
• Build and modify strategies with data-backed decisions: leads market research & insights activities, analyzes dashboards that include sales, engagement and impact analytics.
• Work collaboratively with counterpart who leads Healthcare training portfolio to strengthen AHA ECC brand position in market and training network loyalty.
• Work collaboratively with eCommerce and Digital Product lead and business technology partners to drive product sales, strengthen SEO and improve user experience across platforms.
• Serve as accountable business owner of products within the Health & Safety portfolio; direct strategic plan/vision for products aligned with AHA business goals and market needs; participate in product development to design and produce aligned products.
• Participate in Nation of Lifesavers team(s) to integrate resuscitation training and HBS business priorities in this Association-wide strategic campaign.
• Coordinates mission-bases campaigns and tent-pole days with national Communications team (World Restart a Heart Day, CPR and AED Awareness Week, etc.).
• Consults with Advocacy and International teams.
• Integrate equity and advocacy into all that we do.

Qualifications

• Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.
• Five (5) years of experience managing marketing programs involving integrated marketing and communications. 
• Five (5) years of project management experience, including managing multiple proj