Sr Growth Marketing Manager, Acquisition

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We are looking for an ambitious, data-driven, and creative Sr Growth Marketing Manager, Acquisition to build, manage, and optimize multi-million dollar performance campaigns across key media platforms such as Meta, Pinterest, TikTok, and YouTube, as well as emerging platforms. You will be entrusted with the responsibility of driving cost-efficient customer growth at scale by growing and optimizing our customer acquisition program. You will be the owner of the metrics for the defined product funnels and platforms, ensuring their success.

In addition, you will be responsible for delivering actionable insights derived from creative tests, conversion rate optimization (CRO) on product pages and landing pages, and media buying tests. You will approach these tasks with an unwavering commitment to continuous improvement, consistently seeking opportunities for growth and enhancement.

With your vision, discipline, and comprehensive skillset, you will be capable of successfully delivering effective strategies and tactics. You understand the importance of cross-functional collaboration and recognize that achieving our targets necessitates transparent and aligned teamwork with the creative, research, business intelligence (BI), and growth teams, particularly in terms of data execution. You fully grasp that the Acquisition team is at the core of our organization's success, and you provide leadership to team members across various disciplines, including creative, data science, BI, and research, driving us towards our goals.

Requirements

Role Challenge:

• 
  Strategy: Develop and execute the International Expansion Growth strategy by aligning direct response creative strategies with business objectives and KPIs. This includes creating data-driven campaigns across video-first platforms like Meta, TikTok, Pinterest, and YouTube, leveraging UGC, static assets, and high-performance ad creatives.

• Team: Build and manage a high-performing growth team, providing guidance, coaching, and mentorship to achieve both team goals and individual development. Lead by example by mastering creative processes for ad testing, storytelling, and funnel optimization, while collaborating hands-on with Acquisition Managers, Creative Strategists, Editors, and Copywriters.

• Excellent Execution: Deliver disciplined, fast, and detail-oriented execution where every day counts. Work with project managers to keep projects on track and maintain ambitious goals, executing at the highest level across direct response creative outputs and product integration for on-site experiences.

• Consumer Insights and Research: Become an expert in understanding International Expansion benchmarks, user personas, and customer pain points. Develop impactful messaging strategies that connect market needs with creative solutions, guiding storytelling approaches in digital ads.

• Customer Acquisition: Lead media investments of over $1,000,000 per month across platforms by understanding key acquisition pillars such as offer, funnel, and ad creatives. Execute direct response strategies to drive engagement, conversions, and retention.

• High-Impact Prioritization: Manage a robust testing roadmap, continuously optimizing creative formats and CRO elements through on-site experimentation to enhance conversion rates and reduce acquisition costs. Work closely with product teams to test and deploy impactful user experiences tailored for diverse markets.

Requirements:

• At least 8 years experience working in marketing or growth preferably in a direct-to-consumer brand.

• Dynamic, highly ambitious individual, competitive