Team Lead Product Marketing & Value Proposition

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:

Temporary with Benefits (Fixed Term)

SUMMARY OF THE POSITION : 

Reporting to the Marketing Director, the Team Lead Product Marketing & Value Proposition is responsible for managing the go-to-market strategy, process and execution of the new product launch. Due to their intimate knowledge of Cogeco customers, that person creates the value proposition that resonates with our target segments and differentiates with the competition. The Manager Go To Market also ensures the product delivery aligns with the desired experience and how to promote it to Cogeco customers.

**Please note this a temporary 14 month contract

MAIN RESPONSIBILITIES

• Responsible for managing the go-to-market strategy, process and execution of the new product launch

• Be an expert of Cogeco customers - know their composition (demographic) and needs (psychographic, segmentation) at the market level - region and city

• Identify target needs by segments and markets  - both the “need to have” and the differentiators.

• If need be, launch surveys and/or focus groups to get customer feedback

• Define the value proposition and how new products differentiate vs competition

• Define product catalog to address cx needs (Referral, Roaming) and create the marketing requirements for new products

• Create a dashboard to facilitate tracking of all marketing activities (pricing, advertising, channel readiness) linked to market launch of wireless

• Regularly follows up on action items and deliverables with marketing peers and cross functional team

  • Ensure scope and timelines for go to market activities are respected, and bring the cross-functional team together when issues arise to find the right solution. 

  • Escalate issues regarding timelines or scope delivery to the PMO and Marketing director when needed

• Validate key positioning of new products by markets

• Be the voice of customers by actively participate and influence customer journey (LBGUPS)

• Accountable for UAT & approvals related to product delivery (product marketing)

• Create quarterly marketing plan when needed

• Work with cross-functional teams to ensure smooth launch operations.

REQUIREMENTS

ACADEMIC TRAINING

• Post secondary degree in marketing, finance

WORK EXPERIENCE

• 8-10 years marketing, consulting or agency experience

• People management experience

• Experience in subscription based industry - communication, banking or insurance for instance

SPECIFIC SKILLS

• Hands on marketing knowledge built over the years

• A team player, able to build consensus - someone easy to collaborate with, but driven to deliver. An iron fist in a velvet glove

• A curious mind, 

• An entrepreneur - if something needs to get done, figure out how to get it done

• An independent person able to work under minimal supervision

• Strong ability to multitask and manage multiple projects with different timelines

• Ability to figure out what is important from what can wait and prioritize accordingly

• Familiar with the google/microsoft suite of products (excel, word, powerpoint)

• Fluent in English, French fluency is considered as an asset. The incumbent will collaborate with stakeholders across functional business units. 

Location :

Burlington, ON, Montreal, QC

Company :

Cogeco

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

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