Senior Social Media Manager

HackerOne is a global leader in offensive security solutions. Our HackerOne Platform combines AI with the ingenuity of the largest community of security researchers to find and fix security, privacy, and AI vulnerabilities across the software development lifecycle. The platform offers bug bounty, vulnerability disclosure, pentesting, AI red teaming, and code security. We are trusted by industry leaders like Amazon, Anthropic, Crypto.com, General Motors, GitHub, Goldman Sachs, Uber, and the U.S. Department of Defense. HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

HackerOne Values

HackerOne is dedicated to fostering a strong and inclusive culture. HackerOne is Customer Obsessed and prioritizes customer outcomes in our decisions and actions. We Default to Disclosure by operating with transparency and integrity, ensuring trust and accountability. Employees, researchers, customers, and partners Win Together by fostering empowerment, inclusion, respect, and accountability.

Senior Social Media Manager

Remote Location: Seattle, WA; San Francisco Bay Area; Austin, TX; or Washington, DC

Position Summary

We’re looking for a creative and strategic Senior Social Media Manager to lead our global social media strategy across LinkedIn, YouTube, X, and Instagram. This is a highly visible role on the corporate marketing team, responsible for elevating our brand presence, growing engagement, and ensuring our social voice aligns with business priorities.

You’ll oversee day-to-day channel execution, shape long-term strategy, and leverage AI and automation tools to scale our efforts with efficiency and impact. The ideal candidate blends big-picture thinking with operational excellence and has a deep understanding of social content, community building, and platform-specific best practices. You’ll be a thought leader and innovator—someone who isn’t afraid to experiment and push creative boundaries while remaining grounded in analytics and results.

At HackerOne, we embrace a Flexible Work approach, enabling our team members to work remotely while maintaining productivity and collaboration. We are seeking candidates located in Seattle, WA; San Francisco Bay Area; Austin, TX; or Washington, DC; and the surrounding metropolitan areas to facilitate occasional in-person interactions as needed. While the position is primarily remote, there will be periodic in-person requirements to support team collaboration and foster stronger connections. This approach ensures flexibility while providing opportunities to build meaningful in-person relationships that strengthen our team and company culture.

What You Will Do

• Develop and lead the global social media strategy across LinkedIn, YouTube, X, and Instagram, ensuring alignment with brand and business goals

• Own the social content calendar, channel planning, and execution—partnering with internal teams to create compelling content

• Manage performance reporting and insights, optimizing campaigns and content based on data-driven learnings

• Use generative AI and automation tools to scale content production, personalize engagement, and streamline operations

• Identify new and emerging platforms and trends that align with our audience and brand strategy

• Work cross-functionally with communications, content, creative, demand gen, and product marketing teams to amplify key initiatives

• Support executive visibility and thought leadership through social programs and content

• Monitor social conversations and trends, identifying risks and opportunities for real-time engagement

• Maintain brand voice, tone, and messaging consistency across channels

Minimum Qualifications  

• 6+ years of experience in social media strategy and execution, preferably in B2B tech or cybersecurity

• Demonstrated success growing brand presence and engagement across LinkedIn, YouTube, Instagram, and X

• Deep understanding of platform algorithms, audience behavior, and content formats across social channels

• Experience using AI tools to support social media content creation, scheduling, or engagement

• Strong storytelling and copywriting skills, with a sharp eye for visuals and video

• Familiarity with social media management and analytics platforms (e.g., Sprout Social)

• Comfortable collaborating with creative teams, executives, and subject matter experts