Product Marketing Manager

Location: United States, remote
Department: Marketing 
Reports to: VP, Marketing 

 

WHO WE ARE 

At Acclaro, we're more than a localization company. We're a global team of language enthusiasts, cultural connectors, and technology innovators. Our mission is to help brands speak the world’s languages and resonate deeply across cultures by blending human expertise with cutting-edge technology. 

With over two decades of experience and our proprietary platform, we support some of the world’s most recognizable brands in expanding their global reach. Join us on our journey to be the model localization company of the next decade, one that’s loved by clients, colleagues, and communities alike. 

 

YOUR NEXT ROLE 

As the Product Marketing Manager, you will own the go‑to‑market strategy and execution for Acclaro’s upcoming product release. You’ll bring clarity, direction, and momentum to how we position this new offering in the market—crafting messaging that resonates, enabling sales teams to win, and ensuring our product story lands with impact. 

You’ll also play a key role in taking the product from conception to launch, shaping the narrative from the earliest idea all the way through a successful market debut. If you thrive in fast‑paced environments, love translating complex product concepts into clear stories, and get energized by building programs that move the needle, this role was made for you. 

 

WHAT YOU’LL DO 

• Drive the product narrative from conception to launch, partnering closely with Product and cross‑functional teams to translate early ideas into market‑ready stories, assets, and GTM plans 

• Develop clear, compelling product messaging and value propositions rooted in customer insights and competitive analysis 

• Partner closely with Product to understand roadmap priorities and translate features into user-centric stories 

• Build and maintain sales enablement tools such as battlecards, feature comparisons, objection‑handling guides, and demo scripts 

• Build personas, segmentation models, and competitive frameworks to sharpen market focus and identify opportunities 

• Collaborate with Demand Generation, Brand, and Content teams to ensure GTM alignment across channels and campaigns 

• Support lifecycle initiatives to increase product adoption, engagement, and retention 

• Continuously assess market trends, customer needs, and competitive movements to inform strategic decisions 

 

THIS ROLE IS FOR YOU IF YOU 

• Bring 3–5 years of experience in product marketing, solutions marketing, or a related function (B2C SaaS, tech, or localization preferred) 

• Hold a bachelor's Degree in a related field or equivalent professional or military experience. 

• Have strong skills in market research, customer segmentation, and competitive analysis 

• Are a natural storyteller who can simplify complex ideas for a range of audiences 

• Communicate with clarity, confidence, and the ability to influence without authority 

• Enjoy cross‑functional collaboration and know how to build strong relationships with Product, Sales, and Marketing 

• Excel at staying focused, organized, and effective in a dynamic, fast‑moving environment