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Marketing Assistant

Lane Automotive
Watervliet, United Statesfull_timeVerifiedPosted 2 May 2025

About the role

Marketing Assistant Job Description

 

Reports to: Marketing Manager

 

FLSA Status: Hourly/Non-Exempt

 

Position Summary:

The Marketing Assistant provides administrative support to the Marketing Department on a wide range of routine duties and special projects.  This role works cross-functionally across the organization to ensure the success of marketing initiatives and help deliver compelling content to promote our products and services

 

Supervisory Responsibilities:

The position has no supervisory responsibilities.    

 

Key Responsibilities:

·        Assist with planning, developing, and executing all Lane Automotive initiatives.

·        Assist with various routine clerical capacities and coordination of various public relations efforts.

·        Assist with development/design of various manufacturers’ advertising programs and marketing research projects.

·        Assist the Marketing Team with the department budget.

·        Assist in media scheduling, proofing, and trafficking.

·        Maintain and provide reports for the Marketing Department.

·        Establish and maintain a centralized archive of advertising, marketing materials, and communications.

·        Maintain project tracking spread sheets and marketing calendars.

·        Coordinate event logistics.

·        Monitor own work to ensure quality, apply feedback to improve performance, and look for ways to improve and promote quality.

·        Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.

·        Work in a team environment.

·        Promote and maintain a clean and safe work environment by complying with procedures, policies, training, and regulations.

·        Ensure established policies and procedures are followed.

·        Participate in continuous improvement project team activities.

 

Education/Experience/Qualifications:

·        Associate Degree, Bachelor’s Degree preferred, or equivalent of 2-5 years of related experience and a high school diploma/GED.

·        A working knowledge of the automotive aftermarket industry.

 

Skills & Abilities:

  • Ability to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation 
  • Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders 
  • Excellent problem-solving skills and sound judgment

Excellent organization skills with superior attention to detail

·        Proficient with Microsoft Office Suite or related software

  • Ability to develop and foster business relationships
  • Must be able to maintain confidentiality 
  • Must be able to practice safe work habits

 

Physical Demands:

This is an office type position that requires sitting, standing, walking, stooping, kneeling, and use of hands.

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Company

Lane Automotive

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