Director, NA ECommerce - Fenty

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

 

The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday – work from home Monday and Friday.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

This role is located in San Francisco and qualified candidates are eligible for a relocation bonus within the US.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

 

Summary:

Oversight of Fenty D2C website assuring all aspects of site, promotions, product launches, marketing, and platform roadmap are driving to meet profitability and customer health growth.

Responsibilities:

1. Strategic Planning & Direction

• Manage brand.com
• Build yearly and monthly strategic plan for site to support brand flagship priorities, financial targets, and customer growth
• Receive cross-functional guidance with others on Ecommerce team (product, marketing, customer service, warehouse etc) as well as cross functional partners (brand, marketing) in building out strategies
• Devise processes with internal and external stakeholders to achieve strategic and financial targets
• Execution of the strategic plan and analysis of the ongoing success metrics of strategies
• Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities
• Manage organizational chart, team structure, processes to support team advancements

 

P&L Ownership

• Build yearly P&L with finance and leadership. Formally present to leadership.
• Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
• Manage all financial revisions and updates for Budget, R1, and R2 including Net Sales and Expenses and formally present to leadership.
• Conduct monthly P&L review reviewing both net sales and expense line items assuring that brand.com is on budget.
• Effectively manage P&L line items, to include fixed marketing and GTN
• Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities

 

Forecasts, KPI's & Site Data

• Forecast a