Sr. Product Marketing Manager (ECM)

OPENTEXT 
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

 

THE OPPORTUNITY:

 

The Senior Product Marketing Manager will support go-to-market for OpenText Extended ECM, the Content Cloud flagship content services (ECM) platform.  The Senior PMM is responsible for product positioning, solution development and messaging. Reporting to the Director, Product Marketing, this individual will focus on developing value-based messaging for target buying centers to support creation of content, enablement, and demand generation campaigns and programs to drive new customer acquisition and expansion within the customer base. This is a global role with responsibility to develop and adapt strategies and messages for different regions. 

 

THE RESPONSIBILITIES:

 

• Develop concise, compelling messaging and positioning that emphasizes the business value of OpenText Extended ECM, for multiple target audiences and industries
• Serve as the product evangelist and communicate product value across all internal and external channels, including sales, partners, media, industry analysts; present at customer and industry events; and on digital channels such as webinars, blogs, and social media 
• Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive marketing sourced pipeline and contribute to BU revenue growth
• Work with internal resources and external agencies to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.e. slide decks, blogs, eBooks, success stories, videos, etc.) 
• Ensure overall sales channel readiness through sales and partner enablement activities 
• Drive growth by architecting sales plays and motions designed to build pipeline around areas of opportunity for cross-sell, upsell, upgrade and modernization
• Monitor the competitive landscape to define product positioning that differentiates 
• Maintain competitive resources such as battlecards, wikis and enablement presentations 
• Identify and capture market and competitor trends to support sales and provide input on product direction
• Plan and execute quarterly product launches and releases in coordination with Product Management and Engineering which may include strategies targeting new customers for OpenText 
• Acquire and understand customer input and market data leveraging user groups, industry events and analyst relations to serve as an expert on the content services market and our target buyers and industries
• Align with Content Cloud PMM and R&D leaders to identify and package capabilities into new solutions to meet current and emerging customer needs and position OpenText in new markets

 

WHAT IT TAKES:

 

• Experience in enterprise software, preferably with a focus on Content Services (enterprise content management) or other enterprise technologies such as BPM, ERP or HCM
• At least 8 years of professional experience with at least 3 years in a Product Marketing function
• Excellent verbal and written communication skills, strong content marketer
• Aptitude for technology and the ability to connect technical concepts with customer value
• Demonstrated success in enabling large, global sales teams to clearly articulate value and differentiation
• Skilled in leading presentations and discussions with business, technical, and sales stakeholders
• Great interpersonal skills, demonstrated ability to forge trusting relationships across a diverse team
• Highly autonomous, understanding how to prioritize and differentiate what matters from the noise, independently driving projects from conception through to completion

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com.