Healthcare Consumer Manager

Job Description

Are you passionate about improving healthcare outcomes and enhancing consumer experiences?

We are seeking a dynamic and results-driven Healthcare Consumer Manager to join our innovative team. In this role, you will play a pivotal part in shaping our consumer engagement strategies, promoting health awareness, and ensuring that our consumer solutions meet the evolving needs of people, patients, and healthcare professionals alike.

As a key member of our organization, you will collaborate within cross-functional teams to develop and implement effective marketing initiatives, analyze market trends, and leverage consumer insights to inform decision-making. If you are a strategic thinker with a strong background in consumer behavior and user experience design and a commitment to making a positive impact on people's lives, we invite you to apply and be part of our mission to transform and improve healthcare in Portugal.

Join us, where your expertise will contribute to our vision of a healthier future for all.

Key Responsibilities

• Consumer Pathway Strategy Development: Lead the development and implementation of consumer pathway strategies in Portugal, ensuring alignment with overall business objectives and local consumer needs.
• Market Research & Analysis: Conduct thorough market research to understand consumer needs, preferences, and behaviors within the Portuguese context. Analyze data to identify trends and insights that inform design and marketing strategies. Monitor pharma and FMCG industry trends to adjust marketing strategies as needed.
• Localization of Strategies: Adapt and localize global and regional strategies, experiences, and campaigns to effectively engage Portuguese consumers, ensuring relevance and resonance with local audiences and cultural nuances.
• User centricity: Create and adapt user-centered designs that enhance the usability and accessibility of our digital products, including websites, services and solutions for patients and consumers, tailored to the Portuguese healthcare landscape.
• Consumer activation: Design and implement initiatives aimed at improving consumer activation and adherence, utilizing digital tools and resources to facilitate better health outcomes for Portuguese consumers and patients.
• Cross-Functional Collaboration: Work closely with marketing, digital, medical and regulatory teams to ensure that consumer insights are integrated into product offerings and marketing campaigns.
• Media Plans Orchestration: Orchestrate development of media plans for target-oriented channels (online and offline) together with campaign managers, data analysts and media agency.
• Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of consumer pathways and experiences in Portugal. Regularly report on performance and recommend improvements based on data analysis.
• Stakeholder Communication: Communicate findings and recommendations to stakeholders at all levels, ensuring that consumer perspectives are represented in decision-making processes.
• Compliance & Best Practices: Ensure all consumer-facing materials and experiences comply with Portuguese, European and Global healthcare regulations and industry best practices, maintaining the highest standards of ethical marketing.

Qualifications

• Education:
  • Bachelor’s degree in marketing, Business Management,  Healthcare Administration, Life Sciences, UX/UI Design, or related field.
  • A Master’s degree is a plus.
• Experience:
  • 5+ years of experience in consumer activation/ marketing, with a preferred focus on healthcare.
  • Proven track record of developing and implementing successful consumer engagement strategies in the pharmaceutical or healthcare industry, particularly in Portugal or similar European markets.
• Skills:
  • Deep expertise in direct marketing, especially in the Fast-Moving-Consumer-Good-Industry or pharma industry but with a focus on consumer marketing
  • Proven track record of successful consumer activation activities/ campaigns and event planning.
  • Strong understanding of UX/UI principles and methodologies.
  • Understanding of customer behavior and the ability to develop customer personas to inform marketing strategy
  • Strong project management skills and the ability to manage multiple projects simultaneously through agile working principles
  • Proficiency in design tools (e.g., Sketch, Adobe XD, Figma) and analytics platforms (e.g., Google Analytics, Tableau).
  • Excellent communication and interpersonal skills, with the ability to work collaboratively acros