Paid Search Senior Strategist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Paid Search Senior Strategist you will: 

• Campaign Management: Efficiently oversee campaign lifecycles, ensuring successful launches and optimization for ROI. Consistently seek out and pursue opportunities for innovation and growth. 

• Performance Tracking & Optimization: Effectively forecast, advise and manage substantial budgets, and optimize bids for efficient campaign performance.

• Data Analysis & Reporting: Interpret diverse data to make data-driven decisions, optimizing campaigns.

• Collaboration: Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while “managing up” as necessary

• Client Communication: Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Professional Qualifications: 

• 7-10 years of experience in Paid Search demonstrating in-depth expertise in campaign management and optimization with a proven track record in effectively managing substantial monthly campaign budgets ($250K+)

• Experience and proficiency in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement.   

• Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).

• Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms

• Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making.

• Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)

• Demonstrated success in analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

The hiring salary range for this role is ($100,000 - $115,000). We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market d