Associate, Programmatic (Digital Strategy)

Company Description

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

Job Description

The Associate is responsible for the day-to-day management of Quality KPIs and providing direction and development to Media teams. The Associate is a steward of buying and implementation process and provides mid-level strategic recommendations to the activation and planning teams that will be presented to brand clients. The role will include both client service responsibilities and hands-on-keyboard campaign management. 

Key Accountabilities:

• Analyze data, interpret, and communicate insights from multiple sources to make optimizations to enhance performance 
• Assist activation team members in troubleshooting campaign set up, tag management, brand safety set up, performance and pace fluctuations
• Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies
• Develop presentation creation and communication skills 
• Support the compilation of key deliverables for wrap up reporting including reporting and analysis, insights, and visualization 
• Accountable for partner communication and deliverables including managing data discrepancies, general inquiries, and providing insights

Key Responsibilities:

• Monitor and report Quality KPI performance on a weekly basis to drive performance optimizations
• Contribute to the negotiation process with site vendors, based on GM Media effectiveness goals and Quality KPI requirements
• Support in the creation of a monthly newsletter
• Meet with media reps and ad quality partners for new initiatives that could be innovative for brands
• Support team leads to create upfront negotiation strategies and execute the negotiation of yearly and on-going contracts and supplemental proposals at set rates for the year
• Support team leads with strategizing ways to use media dollars with Sr. Associate/Manager most effectively to the greatest benefit for our clients
• Proactively resolve issues, know when to and to whom to escalate
• Contribute within internal status meetings with Strategy, Activation, Analytics and Ad Ops to present and keep up to date performance management documents
• Capable of managing multiple deliverables and ability to seamlessly transition among them to meet timelines

Qualifications

• Bachelor’s degree (marketing, advertising, finance, or analytics degree preferred)
• Interest in Digital & Programmatic Media
• Previous internship or work experience in a professional environment preferred 
• Ability to prioritize multiple tasks
• Strong attention to detail and verbal/written communications
• Strong analytical thinking and mathematical skills 
• Comfortable with analysis and data
• Experience working with business applications; MS Office Suite desired primarily Excel
• Capable to work under pressure and with short deadlines
• Ability to pre-empt issues and be proactive in producing solutions
• Aptitude to build and maintain strong working relationships internally and externally

Additional Information

The anticipated salary range for this position is $40,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with