North America Retail Brand Marketing Lead, Partners, NYC

The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

We are looking for someone to join our growing team who is an entrepreneurial creative problem solver, a great teammate, and able to thrive in ambiguous situations. We are looking for someone that appreciates the art of creative thinking, ability to lead multiple tasks and build strong working relationships across a matrixed organization and external partners. Collaboration, brief development, project management, communication and creativity will be vital pieces of the role.

This position will play a key role in developing strategies and plans for brand moment campaigns, consumer and communities moments, product launches to drive business growth. The candidate should have a strong grasp on the NYC retail landscape & marketplace and the ability to build strong working relationships across a matrixed organization and with external partners. Leadership skills, collaboration, brief development, project management, communication and creativity will be vital pieces of the role.

The ideal candidate will have strong communication, leadership knowledge and organization skills, a proven track record developing and carrying out consumer-centric marketing plans, and have the capacity to multi-task in a fast-paced environment. The candidate should also possess digital competence when making decisions connected to the Nike digital ecosystem. The role requires critical and analytical thinking, creativity and teamwork across all City, Geo partners.

In this role, the candidate will support the development of all-inclusive marketing plans for wholesale accounts, from initiative-based retail brand elements to planning and carrying out offline to online (O2O) marketing strategies and tactics.

WHAT YOU WILL WORK ON

The candidate will lead and develop the Brand Marketing strategy, vision and evolution of wholesale accounts in NYC. The role will enable O2O marketing plans focused on consumer journeys that prioritize Brand initiatives, communities moments across NYC marketplace. The work will be grounded in insights and takeaways to inform briefs and plans on brand priorities, communities needs and business growth.

You will be obsess the end-to-end consumer experience across digital and physical. You will lead and drive end-to-end go to market plans that serve the consumer from ideation to execution in partnership with key team members across the organization. Coordinating across teams to drive efficiency + alignment. You will craft and deliver marketing plans centered on consumer engagement that aligned with city brand + business priorities, anchored in clear KPIs. You will be responsible for the Partners Brand strategy, briefing accounts / agencies, supervising on-going workflow and the final stages of creative and executions. The candidate should have an understanding of analytics, New York city Marketplace, experience on managing wholesale accounts. You will deliver marketing plans in an innovative way to drive best-in-class retail marketing experiences for our consumers and our communities.  

You’ll be part of the NYC Retail Brand Marketing Team (focusing on wholesale partners) along with a variety of functional teammates and partners across NYC & NA. You will be an integral part of the team identifying industry shifts across retail, sport, and culture and then partnering cross-functionally & cross-categorically to shape how we build deep connections with our consumers and communities.

A TYPICAL DAY/WEEK LOOKS LIKE:

• Partner cross-functionally (Marketplace team, Brand Management, NA Partners team, NA /NYC Retail Marketing team) and with City Brand team to communicate partners accounts priorities for New York City market.

• Lead all details of owned projects/initiatives including communication strategy, preparing and presenting briefs process, managing program overview, work back schedules, creative approvals, project budget, briefing agency, distribution and recap.

• Manage collaboration with agency team and account partners team.

• Support team with O2O marketing programs including but not limited to: integrated digital/physical brand initiatives and in-store experiences & events.

• Provide short and medium-term goal planning; synthesize program results & best practices to increase effectiveness

• Partner across business units and merchandising to implement commerce capabilities and integrate into the overarching Cit