Director of Consumer Insights

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,introducing some of the first web-based professional education courses in 2001. Today, the company’sfamily of brands are the leading online professional education platforms in their respective end-markets.We proudly to serve >1 million customers annually and employ more than 1,500 mission-alignedprofessionals. To learn more, please visit: www.colibrigroup.com
Position Overview
We are seeking an experienced and visionary Director of Consumer Insights to lead our consumer insights function and drive strategic decision-making across the organization. In this role, you will design and implement innovative research strategies to uncover deep insights into consumer behavior, empowering the development of data-driven product, marketing, and business strategies. The ideal candidate will be highly analytical, with a proven ability to translate complex data into actionable recommendations and collaborate effectively across teams.
What You'll Do:

Strategy Development:

• Develop and execute a comprehensive consumer insights strategy aligned with business objectives.
• Identify key research areas to enhance understanding of consumer preferences and needs.

Voice of Customer Program Management:

• Administer customer feedback programs via Qualtrics, capturing KPIs across key touchpoints in the customer journey.
• Present actionable insights and data through dashboards and monthly reports.

Research and Analysis:

• Oversee the design and execution of qualitative and quantitative research, including ad hoc surveys, focus groups, and ethnographic studies.
• Analyze consumer data and market trends to generate insights and recommendations.

Reporting and Communication:

• Prepare and present insights reports to senior management, highlighting key findings and business implications.
• Use data visualization and storytelling to communicate insights clearly and persuasively.

Cross-Functional Collaboration:

• Partner with product, marketing, sales, operations, and continuous improvement teams to inform key decisions.
• Collaborate with external research vendors to enhance research capabilities.

Team Leadership:

• Lead and mentor a team of consumer insights professionals, fostering a culture of innovation and continuous learning.
• Provide technical coaching and manage team performance to ensure successful execution of research projects.

Trend Monitoring:

• Stay up to date with industry trends, emerging technologies, and best practices in consumer research.
• Implement cutting-edge methodologies and tools to advance research capabilities.

Qualifications:

• Bachelor’s degree in Market Research, Statistics, Marketing, Psychology, Business, Engineering, or related field; Master’s degree or MBA preferred.
• 7+ years of experience in consumer insights, market research, or related fields.
• Industry experience in Professional Education is a plus.
• Proficiency in Qualtrics and strong analytical skills in data interpretation and statistical analysis.
• Familiarity with analytics and research tools (e.g., R, SPSS, SAS, Excel, Python).
• Exceptional communication and presentation skills, with the ability to convey complex data persuasively.
• Proven leadership and team management experience.
• Strategic thinker with a track record of driving insights to influence business decisions.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!