SUN DAY RED - Head of Sales and Service

This role is responsible for managing and leading the Sun Day Red Sales and Service team across all distribution channels. Reporting directly to the Brand President, the ideal candidate has exceptional leadership acumen, a polished executive presence, and a demonstrated ability to lead, inspire, and scale high-performing teams in a premium brand environment. They bring a deep understanding of golf apparel distribution, executive-level relationships with the Green Grass channel, and high golf IQ.

This role requires a strategic mindset with the ability to collaborate on long-term brand direction, while also driving short-term execution that achieves sales, profit, and market share objectives. The successful candidate will be highly skilled in sales forecasting, business planning, and brand representation at the highest level. In this highly visible role, you will work cross-functionally with Product, Marketing, Operations and Finance to ensure premium market execution, maximum product fulfillment, and an elevated brand experience across all customer touchpoints.

Essential Functions and Key Responsibilities:

• Oversee strategic direction for Sales Management across all distribution channels
• Participate in pre-line and final meetings with the product group and communicate channel-specific needs
• Collaborate with product managers to address sales performance, product issues, and business opportunities
• Oversee and resolve cancellation processes, compliance matters, credit claims, and key account shipping concerns
• Develop and execute a comprehensive business plan in partnership with Product and Marketing teams
• Guide the Merchandising team in crafting a compelling merchandising strategy aligned with brand goals
• Cultivate and grow high-value retailer relationships, including identifying and onboarding new strategic partners
• Lead accurate and data-driven forecasting to inform planning and inventory management
• Conduct annual business reviews with key accounts, ensuring alignment on performance and growth plans
• Partner with Customer Service to elevate the client experience and service standards
• Set and drive seasonal, quarterly, and annual top-down sales goals
• Lead and manage annual budgeting processes with a focus on maximizing gross profit
• Develop and execute MDF strategies, account-specific initiatives, events, and brand promotions
• Maintain accountability for accurate and timely reporting, calendar adherence, and strategic project execution
• Direct and lead pre-line meetings and presentations with retail partners
• Plan and support regional trade shows to drive brand awareness and sales opportunities
• Travel frequently to visit accounts, attend trade shows, and lead sales meetings
• Partner in buy meetings and oversee inventory levels and available-to-sell (ATS) metrics
• Manage the full order lifecycle to ensure optimal product delivery and account satisfaction
• Build and manage a robust 3–5 year sales and growth plan aligned with brand vision
• Lead, build, develop, and motivate a strong team of individuals to perform at the highest level; facilitates and fosters a continuous learning and collaboration environment within the team.
• Perform other related duties and assignments as required.

Knowledge and Skills Requirements:

• Comprehensive knowledge of the apparel and footwear industries, with expertise in premium/golf and lifestyle markets
• Executive-level communication and presentation skills, with the ability to influence internal and external stakeholders
• Demonstrated success in building and executing both short- and long-term strategic plans aligned with overarching brand goals
• Skilled in structuring and scaling sales teams, including hiring, coaching, and organizational design
• Proven ability to drive accountability, performance, and results across complex sales organizations
• Strong financial and analytical capabilities, with experience in budgeting, P&L ownership, and profitability management
• Ability to form deep, trusted relationships with key retail partners, including green grass golf retailers and strategic national accounts
• Proven ability to work in a team-oriented, collaborative environment.
• Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoi