Social Media Co-op

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We are on a mission to take our social media presence to the next level, and we’re looking for a social media co-op to help make it happen. The Global Social Media Co-Op will sit on our Global Communications Team, reporting into our Global Social Media Associate. This person will manage the brand’s engagements on our social media channels, assess new trends through industry analysis, report on social media performance, and assist in the execution of our social media strategies.

MAJOR ACCOUNTABILITIES:

• Drive our efforts to grow an intelligent and robust community management strategy for the brands.
• Seek engagement opportunities for the brand based on real-time trends in sport & culture.
• Collaborate with customer care and agency partners to handle incoming support inquiries.
• Monitor the success of content & engagement efforts through analytics tools.
• Conduct industry analysis including, but not limited to, competitor, consumer and category trends and provide reports to the team.
• Manage the organization of social media assets to be shared with regional teams.
• Assist with social content calendaring (via PPT) and scheduling of social posts (via Sprinklr)
• Execute a final assignment in an area of priority/interest.
• Pitch in on paid social media tasks as needed to support the larger Global Media Team

Qualifications:

• Working towards a B.A. degree in a Communications/Marketing related field.
• Social Media/Marketing experience in related field preferred.
• Candidate must be deadline oriented and able to manage multiple projects simultaneously.
• Candidate must have written communications skills.
• Candidate must be energetic, have a positive, can-do attitude and experience working in a team environment.
• Basic design skills (Photoshop, InDesign, or Illustrator) with an eye for digital design aesthetics that resonate on social media
• Understanding of major social platforms (Instagram, Facebook, X, TikTok, YouTube, Strava)
• Experience with social management & listening platforms preferred (i.e., Sprinklr)
• This is a hybrid position and in person (Brighton, MA) is required Tuesday/Wednesday/Thursday.

Boston, MA Headquarters - (NB) Only Pay Range: $24.40 - $30.50 - $36.60 Hourly (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This m