Director, Global Head of H' DTC

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

 

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the Team

The Global DTC (Direct to Consumer) Team @ Harry’s owns customer experience for the most mature business in the entire Harry’s ecosystem, paving the way for the direct-to-consumer experience for 10+ years. Our mission is to represent the voice of the customer and build seamless direct-to-consumer experiences that delight and make everyday life easier. We are a highly collaborative team that partners cross-functionally to maximize the customer experience on harrys.com, to deliver customer and channel insights back to Harry’s organization, and to discover opportunities that set up future success for the eCommerce channel and Harry’s as a company. We are nimble, driven by an ownership mentality, and deeply committed to understanding and solving real customer needs. Our team continuously strives to improve, learn, and raise the bar for what great digital commerce can be.

 

About the Role

You are an experienced e-commerce leader digital driving key long-term strategies for the overall Global H’ DTC (Direct to Consumer) business. You will be responsible for proposing, leading, and driving improvements that help move the flywheel for the H’ DTC business in context of the broader Harry’s Omnichannel business. Not only will you be responsible for driving users to our website and maximizing their journey through a customer-centric lens, but you’ll chase down opportunities to improve the customer experience with stakeholders such as the brand, engineering, UX, marketing, analytics, legal/policy, finance, innovation, and supply chain teams. 

 

In addition to owning the Global H’ DTC business, you will be managing a talented Global team to help drive that vision to life, while developing the individuals on that team to their full potential. You will be combining your understanding of our customers, the brand, and the business with your knowledge of the digital space, fluency with data and analytics, insights into the overall customer journey, and how it ties into the broader P&L. 

 

What you will accomplish

• Set the DTC strategy: Define a long-term strategic roadmap to elevate the Harrys.com customer journey, grow revenue, and deepen customer loyalty and satisfaction (NPS) across the Harry’s Global teams to align DTC with broader business goals
• Drive cross-functional initiatives: Partner with brand, marketing, UX, engineering, innovation, supply chain, analytics, legal/policy, and finance to improve every aspect of the DTC journey. 
• Collaborate with brand and creative to translate brand priorities into compelling site experiences and product launches.
• Lead innovation: Identify high-impact opportunities and bring new ideas to market that move key business and customer metrics.
• Omnichannel alignment: Partner with retail, wholesale, and brand marketing leads to ensure consistency in brand