Director of Marketing

Description

Job Overview:

The Director of Marketing at GBC Food Services, LLC will spearhead the vision, development, and execution of strategic marketing plans to enhance GBC as a brand and to maximize sales across our emerging portfolio of brands. This position involves a mix of visionary, analytical, and leadership responsibilities, ensuring the alignment of marketing initiatives with business goals across various retailers and portfolios of business. This is a highly collaborative position, requiring consistent communication with company Executives R&D and Operations Departments. 

Supervisory Responsibilities:

• Oversee the marketing team, including hiring, training, and performance evaluation.  
• Coordinate with cross-functional teams to ensure cohesive branding and promotion strategies.  

Key Responsibilities:

•  Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities and drive sales in the food services retail environment. 
•  Supervise the department and provide guidance and feedback to other marketing professionals.  
•  Create and execute detailed marketing strategies across various platforms. 
•  Plan and execute campaigns for corporate promotion, launching new product lines with in-store assets, brand websites, and social media. 
•  Create reports illustrating effectiveness of campaigns. 
•  Monitor progress and submit performance reports.  
•  Analyze market trends and competitors’ methods using syndicated data and adjust strategies as needed. 
•  Ensure brand consistency in all advertising efforts. 
•  Allocate resources and manage budgets to maximize ROI.  
•  Partners with business development to create story telling sales presentations that highlight the best of GBC Food Services capabilities  

Competencies:

• Strategic Thinking: Ability to develop strategies aligned with company goals.  
• Leadership: Capacity to lead, ownership, motivate, and manage teams.  
• Analytical Skills: Proficiency in analyzing data to inform decision-making. 
• Creativity: Inventiveness in developing unique marketing campaigns and solutions. 

Required Skills/Abilities:

•  Excellent communication and interpersonal skills.  
•  Strong understanding of market research techniques and data analysis methods.  
•  Proficiency in digital marketing platforms and tools.  
•  Strong presentation skills are a plus. 
•  Experience in photography is preferred.  

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Proven experience as a Marketing Manager 5+ years 
• Experience in the retail food, CPG, or grocery sector 

Physical Requirements:

• Ability to work long hours, including evenings and weekends when necessary.  
• Capability to handle the stress of meeting tight deadlines and changing priorities.
• Ability to travel domestically with varying notice and periods of time.  

Work Environment:

•  Office setting with frequent meetings and collaborative projects.  
•  May require travel to branch locations, events, or conferences. This is not a hybrid position. 

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties are subject to change, with or without notice.

Equal Opportunity Statement: We are committed to creating an inclusive environment, valuing diversity in our team. Employment decisions are based on merit, qualifications, and business needs.