Senior Director Paid Performance Channels Mktg

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Director, Paid Performance Channels oversees paid performance marketing strategy and execution supporting growth for Empower Personal Wealth (EPW). This role leads a team of paid channel managers responsible for driving efficient customer acquisition and lifecycle performance across a diverse portfolio of paid media channels. Reporting to the Vice President, Growth Marketing & Strategy, the role operates within a hybrid in-house and agency-supported model. Performance Marketing at Empower follows a center-of-excellence approach, partnering closely with Growth and Lifecycle Marketing teams aligned to customer segments. The role brings a forward-thinking, data-driven perspective on targeting, attribution, and measurement across complex funnels that blend digital and human-led sales models, supporting investment solutions ranging from self-directed to high-net-worth advisory offerings.

What you will do:

• Lead paid performance media strategy and execution across acquisition and lifecycle marketing channels.
• Partner with Growth and Lifecycle Marketing teams to test paid media channels in support of growth experiments.
• Identify and scale high-performing initiatives into evergreen programs that deliver sustainable growth.
• Own delivery, optimization, and capability roadmaps across all paid performance channels, grounded in CAC, ROI, and incrementality KPIs.
• Collaborate cross-functionally with creative, brand, content, owned channel, analytics, and marketing teams to execute integrated campaigns.
• Evaluate emerging media tactics, platforms, and technologies to improve performance and efficiency.
• Balance performance optimization with brand integrity and client experience considerations.
• Contribute to cross-channel attribution, measurement, and forecasting models to support long-term budget planning.
• Educate internal stakeholders on paid media capabilities, results, and strategic value.
• Manage the Consumer Marketing budget, including direct media spend and indirect vendor and agency costs.

What you will bring:

• Bachelor’s degree (BA or BS).
• 8–10 years of experience managing and scaling multi-million-dollar performance marketing programs across Paid Search, Paid Social, Programmatic Display and Video, Affiliates and Partner Channels, Paid App Install, and Direct Mail.
• Experience using paid media to support lead generation, customer acquisition, and lifecycle programs.
• Proven ability to build and lead high-performing marketing teams.
• Experience managing third-party media and agency relationships.
• Experience evolving attribution and measurement frameworks.
• Executive presence and ability to present to senior leadership.
• Financial services or FinTech experience strongly preferred.

Work Environment & Disclaimer

This job operates in a professional office environment.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required to perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretio