VP of Growth

Planday from Xero is a leading digital solution that uncomplicates everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done.
Powered by a community of local industry experts, Planday provides a best-in-class digital platform that is easy to use, accurate, secure, and compliant with local needs and standards. From payroll and accounting to POS and reporting, its open API and tech ecosystem is scalable to fit shifting business needs and to build an engaged, flexible workforce.
Founded in 2004, Planday is headquartered in Copenhagen, Denmark and supports over 400,000 users across Europe, Australia and the US. Planday was acquired by Xero in 2021.
As part of our growth journey, we are now looking for a new colleague to join our team as VP of Growth based in our Copenhagen headquarters.
In this role, you will be responsible for generating and capturing demand to fuel Planday's Product-Led-Growth (PLG) strategy. The VP of Growth will be a performance and data-oriented marketing expert, ideally with a track-record of success scaling online subscription businesses.
Reporting to the CCO, you will lead a team of strong marketers, and will be responsible for the construction, testing and execution of performance marketing strategies that will generate revenue at scale. In addition, you will work closely with the Brand and Communications team to help position Planday as the preferred brand and solution within Workforce Management across our core markets, segments, and verticals.
Some of your responsibility areas include:- Ongoing execution and refinement of the overall performance marketing strategy- Optimizing the “Inbound Engine” from a mixture of demand-generating and conversion tactics- Supporting the Product-Led-Growth (PLG) motion through increased experimentation and conversion rate optimization- Supporting the overall monetization of our product through a refined Pricing & Packaging strategy to improve conversions and ARPA- Working on testing our value proposition and channel mix to deliver sustainable growth and ROI
Requirements:
For this role, we are looking for an experienced new colleague, who possesses strong organizational, as well as excellent communication skills, and a deep understanding of strategic drivers. We also imagine that you are experiences in working with different stakeholders across the organization.
Additionally, you:- Have a minimum 12 years in an international marketing leadership role with demonstrated success in strategic planning and execution.- Possess international experience within B2B marketing and SaaS companies.- Are an experienced and ambitious digital Growth Marketer, with expertise in designing strategies to support PLG.- Are analytical, with strong research and benchmarking skills.- Are able to attract and retain skilled team members .- Have a growth mindset and a great desire to make a true impact from day one.- Have the ability to travel.At Planday, we offer you:- Benefits like pension, health insurance, inclusive support for new parents and generous vacation- On top of your annual base salary, you are offered to be part of an Employee Share Plan- Growth and progression opportunities – we want you to grow with us- Flexible remote work- Strong social culture with lots of team and company activities- Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe- Healthy work-life balance and autonomous approach to work. We trust in you and your abilities
Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.