Senior Director, Sales Operations

Build Your Career Where You Matter
Join The Cook & Boardman Group, the nation’s leading provider of architectural doors, frames, hardware, specialty products, and complete security integration services.
At The Cook & Boardman Group, trust and communication are the foundation of how we work. We foster an inclusive, collaborative culture where your voice is heard, your ideas matter, and your career has room to grow. Whether you're a problem-solver, innovator, or passionate about service, you’ll thrive here.

Why Work With Us?
We’re committed to your success, personally and professionally. You’ll have access to:
• Comprehensive Benefits: Health, dental, vision, prescription coverage, life insurance, and 401(k) with company match.
• Work-Life Balance: Generous paid time off for rest, family, and self-care.
• Career Growth: You’ll benefit from continuous learning, mentorship, and leadership training including access to C&B University, our in-house development program.
• Supportive Culture: Innovation, creativity, and teamwork are at the heart of everything we do.

Be part of a team that invests in your future, celebrates your success, and values your contribution.


This individual will serve as a strategic advisor to sales leadership while working directly with branch-level salespeople and managers to embed best practices that improve pipeline health, win rates, and sales efficiency.
The ideal candidate will bring a blend of big-company structure and process experience, with the pragmatism and grit required to execute in a fast-moving, decentralized industrial/construction environment. Experience with Microsoft Dynamics CRM is strongly preferred.
Key Responsibilities:
• Define and drive the company-wide sales process, from lead generation through to close
• Partner with sales leadership to establish and track KPIs that measure pipeline quality, sales productivity, and forecast accuracy
• Analyze sales performance data and translate insights into actionable coaching, training, and operational improvements
• Work closely with branch managers and salespeople to understand local challenges and support performance improvement efforts
• Establish a cadence of pipeline reviews and forecast calls with sales leadership
• Develop and manage sales reporting and dashboards in Dynamics 365, ensuring data integrity and usability
• Collaborate with Marketing, Finance, and Commercial Systems teams to ensure end-to-end lead-to-cash alignment
• Work with the training department to develop and maintain sales process training materials and playbooks
• Provide guidance and governance on territory design, quota setting, and incentive structures
• Support CRM adoption and continuous improvement in partnership with Commercial Systems team
Qualifications:
• 12+ years of progressive experience in Sales Operations, with at least 3 years in a senior leadership role
• Willingness to roll up sleeves and lead from the front in a high-change environment
• Proven ability to implement structured sales processes and drive adoption in a distributed sales organization
• Strong analytical skills; able to use data to diagnose issues and recommend improvements
• Hands-on experience with Microsoft Dynamics CRM is a strong plus
• Excellent communication and interpersonal skills; able to engage effectively with both senior executives and front-line sales teams
• Selling experience a strong plus, will help to build credibility with the sales team
• Experience in the industrial, construction, or manufacturing industries preferred


Physical Demands
The physical demands described here are representative of those required to successfully perform the essential functions of this position. While performing the duties of this role, the employee will regularly communicate verbally and in writing, and must be able to see and hear in a typical office setting. The role frequently involves sitting, walking, standing, using hands to handle or feel, and reaching with arms and hands.

Work Environment
This position operates primarily in a professional office environment. It routinely involves the use of standard office equipment such as computers, phones, printers, copiers, and filing systems. Occasional business travel may be required.

Qualification Requirements
To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed represent the knowledge, skills, and abilities necessary for success in the role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer
The Cook & Boardman Group is an Equal Opportunity Employer and a VEVRAA Federal Contrac