Sr. Product Analyst, Digital Sales & Public Sites (US)

Work Location:

Cherry Hill, New Jersey, United States of America

Hours:

40

Pay Details:

$68,640 - $102,960 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Enterprise Enabling Functions

Job Description:

The Sr. Product Analyst, Digital Sales & Public Sites executes strategies to ensure TDB’s - digital offerings and sales practices remain industry-leading and to seamlessly guide, proactively engage our customers Digital with the most relevant and unique experiences while delivering increased online sales volume.

Depth & Scope:

• Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the Consumer products portfolio, including marketing campaigns, line-of-business and other -digital platform driven initiatives; in doing so, understands the overall impact of these activities against daily, weekly, and monthly sales results
• Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators; consolidates -Digital, Line of Business and marketing reporting to create informative scorecards that enable the team to drive results
• Utilizes customer analytics and data management techniques, creates always on lead and optimization lists to ensure the right offer is being sent to the right customer
• Identifies specific always on lead opportunities to improve sales conversion leveraging key customer information
• Identifies segments to drive page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization etc.
• Works with Lines of Business to analyze profitability of Digital generated accounts; participates in project and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales
• Conceives initiatives, forecasts the value and leads the change through execution, setting the measurement strategy and managing toward success
• Builds a pipeline of optimizations to increase traffic and improve sales conversion, tracks and manages the program, leading delivery teams and key partners toward the successful implementation
• Acts as the stakeholder or digital sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives
• Works with  key stakeholders to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights; conducts competitive and market research and analysis and tracks emerging consumer and online trends to inform product strategies and roadmaps

Education & Experience:

• Bachelor's degree required
• 3-5 years' experience required
• Strong data and reporting analytics skills
• Knowledge of SAS a plus
• Proven experience driving leads, sales and other key web metrics through the online channel, while deploying strategies to improve overall site traffic
• Business acumen: strategic thinking, business process development, analytical and problem solving skills
• Proven understanding of financial institutions product offering(s) and current processes for sales online
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities
• Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and focus on people development
• Detailed business knowledge of public site technology and tools
• Proven interpersonal an