Social Media Manager, Food

SUMMARY 

At Magnolia, the Social Media Manager, Food is responsible for crafting and executing engaging social strategies that bring Magnolia’s storytelling to life, build community, and drive audience engagement. The ideal candidate has a strong pulse on social media trends, a passion for storytelling, and a proven track record of executing campaigns that resonate with audiences. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Social Media, Digital Media and has supervisory responsibilities. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Create high-quality, engaging content tailored to platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube 
• Identify and leverage emerging social media trends and cultural moments that align with Magnolia’s brand 
• Develop and maintain a strategic content calendar, ensuring posts are scheduled, approved, and optimized for performance 
• Monitor, respond, and engage with our community in real-time, fostering meaningful connections with our audience 
• Partner with marketing, PR, and creative teams to align social media initiatives with broader brand campaigns 
• Track, measure, and report on social media performance, using insights to optimize future content and engagement strategies 
• Oversee operational tasks such as vendor onboarding, quarterly audits, and social account management 
• Plan, develop, and create social media content and monitor approval process* 
• Responsible for ensuring accurate and timely posting of approved social media content* 
• Pitch creative and innovative content for social media platforms that inspires and builds meaningful connections with our audience, and encourages engagement 
• Analyze and report on performance across all social media platforms 
• Manage and develop direct reports 
• Monitors and manage social communities including guest facing engagement and comments 
• Create content that aligns with brand strategy across media platforms 
• Maintain social media schedule and calendar by account that includes creation and posting timelines 
• Utilize project management software to track all projects and manage through completion 
• Create and execute a thorough plan to ensure a robust library of social content consisting of photos and videos* 
• Coordinate with marketing and social media teams to ensure consistent messaging across accounts 
• Coordinate with cross-functional teams to ensure connected story telling through planning and production of content  
• Report on account performance quarterly 
• Perform other duties as assigned 

*Metrics evaluated on Performance Review 

COMPETENCIES 

• Teamwork: Foster a team environment supporting diversity, equity, inclusion, and belonging. Effectively evaluate team members' strengths and ensure members are operating in their strengths. Identify, communicate to, and train employees whose performance needs to improve. 
• Critical Thinking: Evaluate and address problems quickly, efficiently, and effectively. Have an analytical and unbiased approach. Understand financial metrics, budgeting, and resource allocation to make decisions. 
• Expertise: Maintain a thorough unders