Product & Strategy Director, IQVIA Digital

About IQVIA Digital

IQVIA Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by IQVIA’s industry-leading data, identity, and measurement capabilities, Media OS serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

We are seeking a visionary and execution-oriented Senior Director, Product – Media OS to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

Position Overview

The Senior Director, Product – Media OS will own the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy

• Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions.
• Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
• Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.
• Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

Product Roadmap & Innovation

Own and execute the end-to-end product roadmap across:

• Campaign planning and forecasting capabilities, including AI-driven recommendations.
• Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
• Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
• Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on:

• AI-driven campaign optimization and automated decisioning.
• Closed-loop marketing and performance intelligence.
• Real-time analytics and adaptive campaign management.
• Seamless user experiences across planning, activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership

• Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
• Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
• Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
• Anticipate market trends and evolving customer needs to maintain competitive advantage.

Commercial Strategy & Growth

Partner closely with Sales, Marketing, and Client Success teams to:

• Refine product packaging, pricing, and go-to-market strategies.
• Accelerate platform adoption among agencies and pharmaceutical clients.
• Develop platform-led growth initiatives that drive revenue expansion.
• Support integrated campaign solutions and new market opportunities.

Champion customer success by:

• Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
• Demonstrating the value of consolidated workflows and reduced operational complexity.
• Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership

• Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
• Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
• Foster a culture of innovation, accountability, and customer-centric product development.
• Align organizational stakeholders around product priorities, investments, and business objectives.

Thought Leadership & Industry Influence

• Represent IQVIA Digital as a recognized industry leader in healthcare marketing i