Programmatic Media and Social Marketing Manager (Mid-level)

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As a dedicated Media and Social Marketing Manager, you will lead the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Serve all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
• Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
• Collaborates with internal stakeholders to understand the parameters for developing media strategies.
• Socializes media recommendations (i.e., explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
• Ensures media plans are implemented correctly and in a timely manner.
• Assists in the management of budget plans.
• Serves as a resource to team members on matters of a routine nature.
• Applies foundational knowledge of social and digital marketing principles.
• Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
• Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficient with MS Office, Word, Excel and PowerPoint.
• Proficient knowledge on impact of social marketing to an omni-channel experience.

What sets you apart:

• Knowledge of programmatic advertising channels across video, audio, DOOH, display, and native using various buying methodologies (CPM, CPC, CPA).
• Experience managing all self-serve programmatic channels (display, video, DOOH, audio, native) and launching new channels.
• Experience with primary buying platforms & formats (DV360, Amazon DSP, Yahoo DSP).
• Experience with leading data-driven media technology (Liveramp, Adobe AAM).
• Knowledge of ad verification and brand safety tools (DoubleVerify, IAS, Moat).
• Experience with management of programmatic budgets of at least $20M.
• Programmatic experience within premier advertising/digital agencies or brands with in-house programmatic capabilities.
• Experience making recommen