Senior Digital Marketing Manager

The Group

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, and Mumbai, we delight our clients around the world with industry-defining credit products and services.

Through Morningstar DBRS, we offer independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating over 4,000 issuers and 60,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.

Through Morningstar Credit, we offer world-class credit analytics solutions that inform and empower credit market decision makers with the tools and insights they need to drive faster, insightful, and more predictable outcomes.

The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing team is critical to achieving its continued growth and success. With opportunities to make your mark on all aspects of the credit business, the Credit group is where you can grow both personally and professionally.

The Role

We are looking for an experienced digital marketer to lead the digital marketing strategy and execution for the Credit business at Morningstar. As the Senior Digital Marketing Manager, you will partner closely with our marketing and cross-functional teams and be responsible for the development, execution, measurement, and optimization of digital marketing strategy and campaigns. This role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

To be successful in this role, you will have a deep understanding of the digital marketing landscape and extensive hands-on experience across paid marketing channels and marketing technology platforms. You will also have exceptional data-analysis skills, a proven ability to translate marketing data into actionable insights, and a track record of cross-functional collaboration.

This role reports to the Senior Director of Marketing and is based in our New York office. The role requires at least 3 days per week onsite as part of Morningstar’s hybrid working policy.

Key Responsibilities

• Gain a deep understanding of the credit brands, offerings and audience segments
• Develop the strategy to expand the reach and awareness of credit brands, and generate demand for credit offerings globally through organic and paid digital marketing channels – primary channels include social, search and display
• Design and execute data-driven paid digital marketing campaigns in line with that strategy
• Own and manage the social media pages of the credit brands in line with that strategy
• Own all aspects of campaign execution across organic and paid digital marketing platforms
• Manage the digital marketing budget and agency partners globally
• Partner with cross-functional teams and other marketing functions to inform the digital strategy and campaign execution plan, and to ensure consistency of messaging across all marketing activities
• Collaborate with Copy to craft creative, compelling campaign copy that resonates with the target audience segment and drives the desired action
• Collaborate with Design to develop engaging campaign creatives that drive the desired action
• Ensure all technical requirements are in place across our websites and other digital platforms for accurate and timely measurement and tracking of all digital marketing activities
• Define, measure, and analyze the success of all digital marketing activities and optimize based on data-driven insights to continuously improve our outcomes relative to our goals
• Present progress and results to stakeholders and senior business leaders regularly in well-designed dashboards – demonstrating a clear ROI from our digital marketing efforts
• Bring subject matter expertise into all our thinking and planning by staying current on digital marketing best practices and finding the bridges to apply them
• Develop, implement, and continuously evolve marketing operations best practices and processes
• Perform other duties as necessary to achieve business goals

 Requirements

• A bachelor’s degree
• 7+ years of digital marketing experience with a strong focus on performance marketing at an agency
• Demonstrated track record of successfully developing a digital mark