Vice President Director, Connections Strategy

Company Description

Vice President/Director, Connections Strategy

Digitas is a highly-caffeinated playground where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Vice President/Director, Connections Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world.

While our Brand Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression – where and how it acts – providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.

Sound like you? Read on.

Job Description

What you’ll do:  

As VP/Director, Connections Strategy, your comprehensive marketing expertise will be essential to providing strategic leadership on key client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Day-to-day, your role will concentrate on guiding strategy across key clients while delivering industry-leading service, which includes:

• Analyzing a variety of research and data sources to develop powerful audience insights that fuel better decision-making, killer creative briefs, and whip-smart connections plans
• Maintaining a pulse on culture and trends, identifying ongoing opportunities to connect our client’s brands with their target audience
• Intimately understanding digital and social media platforms, keeping up with updates and evolutions that affect and shape paid and organic content and experiences
• Partnering with relationship leads, creative teams, and production teams to translate big brand ideas into real-time, shareworthy digital and social content
• Leading internal and client teams with ongoing inspiration, thought leadership, and innovation opportunities to continually grow and strengthen relationships among all

Qualifications

This crucial role requires a depth of expertise (10-12 years; 4-year college degree preferred), including a track record of impactful work experience and professional ingenuity – which means you are:

• A digital-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
• A strong analytical thinker and translator with exceptional research dexterity, including experience with a variety of data, research, and social listening tools to uncover insights that drive strategic communications and engaging content and experiences
• A cross-channel thinker with working knowledge of paid media, organic content, and creative production who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution
• A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
• A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
• An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Got what it takes? We’d love to hear from you.