SVP, Data Strategy

Overview

About Propeller

 

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

 

Our Culture

 

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

 

Come Live Your Best Life With Us

 

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

 

Title: SVP, Data Strategy 

Company/Location: New York, NY

Department/Discipline: Strategy

 

As Propeller continues to solidify its position as a digital marketing agency at the forefront of innovation, we recognize that harnessing the power of data is not just integral to our success; it's the cornerstone upon which our future growth and client impact hinge.

Reporting directly to the President and CEO, the SVP of Data Strategy will play a pivotal role in not only shaping but also executing Propeller's cutting-edge approach to data-driven marketing, analytics, and technology. In an industry where innovation often becomes a buzzword rather than an actionable strategy, we strive to make innovation not just a lofty ideal but a tangible reality, fueling our clients' success and propelling them into the future of marketing excellence. This senior executive will spearhead the development and implementation of comprehensive data strategies, ensuring that our clients remain ahead of the curve and are using data to provide value for their brands, businesses, and the overall customer experiences throughout the healthcare vertical.

Key Responsibilities:

· Strategic Vision and Leadership: Define and execute a visionary roadmap for data strategy aligned with business goals, leveraging insights from the forefront of marketing innovation to drive tangible results.

· Mentorship for utilizing Advanced Analytics and Insights: Guide and shape the use of cutting-edge analytics techniques to unlock actionable insights and personalize marketing strategies, setting new benchmarks for data-driven decision-making.

· Data Infrastructure and Technology Enablement: Oversee the use and optimization of robust data infrastructure and technology ecosystems, ensuring that our systems are not just functional but transformative.

· Stakeholder Collaboration and Influence: Cultivate strong relationships with key stakeholders to drive alignment and foster partnerships, serving as a trusted advisor who translates innovation into tangible value.

· Talent Development and Team Leadership: Develop and retain top talent, fostering a culture of excellence and innovation where every team member is empowered to contribute to our collective success.

 

Requirements:

· Bachelor's degree in a relevant field; advanced degree preferred.

· 10-15+ years of experience in data strategy, analytics, or related fields, with a proven track record of leadership.

· Deep expertise in healthcare/pharmaceutical marketing and advanced analytics methodologies.

· Exceptional leadership and communication skills, with a demonstrated ability to translate complex concepts into actionable strategies.

· Familiarity with programming languages such as Python, R, or SQL to be able to understand current methods for data manipulation and analytics solutions is helpful.

· Familiarity with marketing automation platforms, CRM systems, and digital analytics tools is desirable.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limit