Senior Manager of Public Relations

What is #LifeatAF? How can we crystalize its DNA into one eye-catching sentence for you? Our culture is defined by our people! Everyone is an approachable professional, tenacious and versatile, a challenging team member, and a respected and valued mentor.

To further this mission in the North America market, we’re looking for a PR and Communications Lead, North America at AppsFlyer! You will be a key member of AppsFlyer’s North America marketing team, responsible for creating and amplifying the AppsFlyer narrative, cultivating strong relationships with the media, industry influencers, analysts and experts as part of our efforts to grow brand awareness, authority and affinity in the marketing technology ecosystem. 

What You’ll Do:

• Create and own Public Relations and owned media strategy, plans, and budget estimate with quantifiable success targets 
• Prioritize PR and communication programs with a clear framework that is supported by internal stakeholders 
• Spearhead the creation of a sustainable framework and process for regular trend-spotting and data reports to drive thought leadership and news cycles around AppsFlyer’s proprietary insights
• Leverage data and insights from cross-functional teams and stakeholders to identify key trends and opportunities, aligning our stories and news in ways that advance AppsFlyer’s business priorities 
• Lead the strategy and facilitate the execution of press and branding events and engagements
• Develop key messages that communicate the attributes of the company and the brand’s narrative 
• Align PR strategies with business milestones and work in close partnership with internal stakeholders across marketing, community, and product to ensure timelines, messaging, and deliverables meet the needs of the business 
• Guide and manage external PR agency partners with clear scope-of-work and satisfactory output 
• Develop strong, mutually beneficial relationships with key journalists and media outlets to help project positive image of the brand and the company 
• Manage inbound media queries related to PR programs and support broader media air traffic control as necessary
• Monitor message pull-through and measure message effectiveness and impact on a monthly basis and adapt programs as necessary to deliver goals 
• Manage annual and quarterly reporting process to assess and measure results and impact of PR programs
• Engage with data teams to understand metrics and trends that may be used to shape or strengthen PR efforts 
• Manage PR crisis with proactive playbook and real time program leadership  
• Having a growth mindset and not afraid of being scrappy to implement proof-of-concept pilot initiatives 

What You Have:

• Bachelor’s degree in journalism, marketing, communications/PR or related discipline
• 6-8+ years of experience in a progressive communications/public relations position within a fast-moving business environment and proven track record in brand and B2B technology communications
• Excellent written and verbal communications skills for business audience 
• Expertise in media relations and high comfort level working with the media (proactively and reactively)
• Ability to anticipate how stakeholders across media, customers, prospects, partners, employees, the community, regulators and the public will react to ideas, messages and view points on important and evolving industry issues  
• Excellent project management skills; ability to manage several initiatives at once; ability to switch between strategic and tactical work seamlessly 
• Graceful under fire: performs well under pressure and consistently meets deadlines
• Strong business acumen and good knowledge of current affairs relevant to the business
• Experience in marketing technology or the mobile marketing ecosystem required 
• Understanding of communications measurement framework 

Bonus Points:

• Mix of agency and in-house experience is a plus 
• Having a network of reporters and/or analysts relevant to the AppsFlyer eco system is highly desirable 

For our US based candidates, the expected On Target Earnings (OTE) are between $195000 and $227000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.

As a global company operating from 20 offices worldwide, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity