Specialist, Retention Marketing

​Specialist, Retention Marketing

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.

About the Role:

This Specialist, Retention Marketing role will support the Digital Growth & Retention team at CHANEL HQ in New York City. This dedicated individual will manage & execute programs that focus on loyalty and retention of e-commerce and omni-channel clients. The Retention Marketing Specialist will help elevate the client experience through Direct Mail and Sampling programs, while playing a key role in planning, executing, and optimizing channels including but not limited to Email Marketing. The ideal candidate will have a minimum of two years in the Digital Marketing space, a keen eye for detail, exemplary project management skills, passion for retention marketing, and desire to contribute to a dynamic team.

What impact you can create at CHANEL:

• Planning: Direct Mail & Sampling
  • Support direct mail plan development, which includes, but not limited to, new campaign support, on-going loyalty efforts, client gifting etc., by defining mailer objectives, selecting assortment, and identifying segments in partnership with Owned Retail, Marketing, and Client Analytic teams
  • Support sampling strategy by ensuring comprehensive assortment that of newness and on-going SKUs which meets volume required at checkout and campaign/launch/ad-hoc programming needs
  • Active participation in monthly forecast meetings, partnering with Product Marketing, Supply & Demand chain Planning, Project Management, Owned Retail, and across Digital pillars to ensure robust campaign/launch support
  • Manage forecasting process for direct mail & sample needs in line with annual budgets and submit order estimates
  • Ensure timely and accurate direct mail and sampling orders, while maintaining order receipts to support timely activation plans

• Programming: Direct Mail & Sampling
  • Manage healthy and accurate inventory files, sample usage allocation, direct mail in-home delivery dates by coordinating with Operations, Demand planning, and third-party mail-house
  • Build & maintain checkout sample calendar, while working closely with Fulfillment center, Operations, and Retail teams to ensure seamless and connected activations
  • Manage and update samples at checkout which include ensuring SKU is set-up and active, images and product title/details are rendering correctly on-site and maintaining inventory and proper assortment
  • Gather requirements and specs to submit/track creative requests for all applicable mailer collateral in partnership with Local AD, Divisions, and third-party mail-house
  • Conduct on-going analysis on direct mail and sampling efforts to understand impact and effectiveness based on ROI and client behavior, while identifying areas of opportunity and optimizations for chanel.com
  • Identifying and pulling segment criteria within CDP- Client Data Platform
  • Track and process applicable invoices, while keeping budget tracker updated

• Digital Communication / Email Marketing Project Management
  • Responsible to receive assets from local partners within required SLAs (Service Level Agreements) of each campaign, submit deliverables and campaign details (i.e., subject line/pre-header, link tracking, date/time of deployment, etc.) to email service provider.
  • Support coordination between various vendors, Digital pillars & cross-functional teams needed for campaign build out, integration of dynamic modules/product personalization, segmentation, and tracking needs.
  • Perform QA (Quality Assurance) checks on email campaigns across all devices to ensure accurate rendering, functionality, landing experience and link tracking.
  • Support project roadmap deliverables and milestone timelines through capturing meeting minutes and action items, pro-active follow-up, business rule requirements and documentation.

You are energized by:

• Highly collaborative environment; strong interpersonal skills a must
• Ability to thrive in a dynamic, and often ambiguous work environment
• Creative solutioning and navigating complex workflows

What you will bring to the team:

• Quick-learner, pro-active, and agile
• Critical thinking skills with attention to detail and strong problem-solving abilities
• Strong organizational and project management skills with the ability to manage multiple projects and meet