Senior Events Marketing Manager
ClutchAbout the role
About the Role
We’re looking for a Senior Event Manager to build and own Clutch’s external events program from the ground up. This isn’t just execution, it’s full ownership of strategy, planning, and outcomes across conferences, field marketing, customer events, and sponsorships.
You’ll take what exists today, audit it, improve it, and scale it into a high-impact, revenue-driving channel. This role sits at the intersection of Marketing and Sales, with clear accountability for pipeline contribution, brand presence, and customer engagement.
This is a high-autonomy role for someone who knows how to operate both strategically and tactically. One day you’re defining event strategy and ROI frameworks, the next you’re on-site running a flagship activation. If you’re someone who thrives in fast-moving environments, enjoys building from scratch, and knows how to turn events into real business impact, this is for you. Please note you will be traveling up to 50% of the time.
About the Team
We are a small, but mighty team! As Clutch grows, so do we! We support each other and collaborate on how we can create the best customer experience for our buyers. Working responsibly, respectfully, and efficiently is the center of our day-to-day.
What You’ll Do
Within 3 months, you will:
Conduct a full audit of the existing events program — budget, vendors, processes, and past performance — and identify quick wins and gaps
Build and own the master events calendar across conferences, field marketing, customer events, and sponsorships
Establish relationships with key vendors, venues, and agency partners to support a scaled program
Define success metrics and a reporting framework for all external events
Within 6 months, you will:
Independently execute 2–3 flagship events end-to-end, from strategy and logistics to on-site management and post-event reporting
Develop repeatable playbooks and SOPs for each event type (conferences, customer events, field marketing, sponsorships)
Build a sponsorship evaluation framework to ensure activations are selected and negotiated for maximum ROI
Partner with Sales and Marketing to align event pipeline contribution goals and integrate events into broader GTM motions
Within 9 months, you will:
Own and scale a full-year events calendar that drives measurable pipeline, brand awareness, and customer engagement
Launch at least one net-new event format or expanded activation that elevates Clutch's presence in the market
Deliver a post-mortem and optimization plan across all event types, with data-backed recommendations for the following year's strategy
Operate as the internal authority on events, managing cross-functional stakeholders and a growing budget with full autonomy
What You’ll Bring
7+ years owning events in a fast-paced environment, preferably in SaaS and/or Fintech
Event strategy & program ownership: Proven ability to build and execute a multi-format external events strategy that ladders up to business goals, not just logistics execution
Cross-functional collaboration: Strong track record of partnering with Sales, Marketing, and Leadership to align events with pipeline and GTM objectives, without a team to lean on
Project & budget management: Highly organized self-starter who can manage multiple events simultaneously, own budgets end-to-end, and keep complex timelines on track independently
Vendor & agency management: Experience sourcing, negotiating with, and holding accountable external partners, venues, production agencies, AV, catering, to deliver quality outcomes
Sponsorship & activation expertise: Ability to evaluate, negotiate, and maximize ROI from third-party sponsorships and brand activations across conferences and field events
Data-driven mindset: Comfortable defining KPIs, tracking event performance, and translating results into actionable insights that inform future strategy
Adaptability & scrappiness: Thrives in a fast-moving environment, can context-switch between high-level strategy and on-the-ground execution, and knows how to do more with less
Communication & stakeholder management: Clear, confident communicator who can influence without authority and keep senior stakeholders informed and aligned
Please note that this role may evolve as our business needs change, so we appreciate your flexibility and adapt
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