Sr. Talent Attraction & Brand Specialist

<h2>Company Overview</h2> <p>Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).</p> <h2>What you'll do</h2> <p>We're looking for a highly motivated and experienced Sr Talent Attraction &amp; Brand Specialist to serve as a high-autonomy, execution-focused individual contributor (IC). This role is essential for designing, amplifying, and measuring our Employee Value Proposition (EVP) and talent brand. You'll work across Marketing, Brand, and Global People organizations to execute our strategy and drive measurable, data-driven results in attracting and retaining top talent.</p> <p> </p> <p>This is an individual contributor role reporting to the Director, Talent Acquisition.</p> <p> </p> <p><strong><strong>Responsibility</strong></strong></p> <ul> <li><p>Design and deploy the integrated EVP strategy, partnering actively with the Global People Team, COEs (Total Rewards, Talent Development, DEI, etc.), Marketing, Brand, and Internal/External Communications</p></li> <li><p>Own, execute, and manage the day-to-day operations of the Docusign talent brand strategy and associated programs</p></li> <li><p>Manage the external talent brand presence by creating and deploying regionally based content and storytelling across digital platforms (social media, blogs, external partner sites). Partner closely with the Marketing team to ensure the careers website accurately reflects the EVP and features current brand narratives</p></li> <li><p>Drive measurable improvement in platforms like Glassdoor and execute strategy on local platforms such as Kununu</p></li> <li><p>Lead the identification and implementation of OKRs (Objectives and Key Results) to track and drive measurable outcomes. You will create, track, and manage talent brand reports and ROI dashboards to prove campaign effectiveness and inform future investment strategy</p></li> <li><p>Proactively build and nurture relationships with key external organizations, including local universities, alumni networks, and regional networking groups, to establish a consistent talent pipeline</p></li> <li><p>Plan and execute local candidate events, thought leadership sessions, and brand activations to build pipeline awareness and drive direct candidate attraction</p></li> <li><p>Design and implement content toolkits, talking points, and training materials that empower the Talent Acquisition team (Recruiters, RCs) to consistently and accurately communicate the EVP and brand position to candidates and stakeholders</p></li> <li><p>Collaborate with internal teams to encourage employees to share their positive experiences and become brand ambassadors, focusing on building and activating local employee networks to amplify our messaging</p></li> <li><p>Actively seek the Voice of the Employee (VOE) and Voice of the Customer (VOC) and partner with the Employee Sentiment Manager to gather and use global feedback to refine brand messaging</p></li> <li><p>Create, define, own, and drive the annual external survey submissions strategy and plan (e.g., HRC, Women in the Workplace) to earn external recognition</p></li> <li><p>Create and manage strong working relationships with key contacts across Marketing, Brand, and Global People Team stakeholders, influencing alignment through expertise and data</p></li> <li><p>Serve as the primary relationship manager for local brand vendors and be a key collaborator with global brand vendors, scouting and cultivating brand amplification opportunities</p></li> </ul> <h2>Job Designation</h2> <p><strong>Remote:</strong> Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.</p> <p> </p> <p>Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.</p> <h2>What you bring</h2> <p><strong>Basic</strong></p> <ul> <li>5+ years of related experience in Brand Marketing, Communications, HR, Talent, or DEI</li> <li>Demonstrated experience in end-to-end content execution, digital marketing strategy, and project management in a professional setting</li> <li>Experience solving complex challenges and manage competing prioritie